CRM Manager, Driftrock
Lead generation marketing technology
Posted today
Lead generation marketing technology
21-100 employees
Posted today
21-100 employees
Company mission
Driftrock's mission is to make marketing better.
Role
Who you are
- 3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging-led roles, with a track record of measurably improving conversion through experimentation
- Demonstrable experience running structured experimentation programmes (A/B tests, multivariate tests, holdout groups) and a clear point of view on what good experimental design looks like
- Hands-on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels, ideally across high-volume B2C journeys
- Strong analytical mindset. You're comfortable interrogating funnel data, working with cohort analysis, calculating statistical significance, and pulling insight from messy datasets
- Strong copywriting instincts and the confidence to write short-form conversion copy yourself
- Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo or similar)
- A bias toward shipping. You'd rather get a test live this week than design the perfect framework for next quarter
- Excellent communication: you can present results and recommendations clearly to both internal product teams and senior client stakeholders
Desirable
- Experience working with automotive, big-ticket consumer or considered-purchase verticals
- Experience running messaging at scale for enterprise clients or across multiple brands
- SQL or comfort working directly with data warehouses (BigQuery, Snowflake, Redshift)
- Familiarity with the lead generation stack (paid social lead ads, lead capture forms, CRM integrations)
- A working understanding of LLM-assisted personalisation in messaging journeys
What the job involves
- We're hiring a CRM Manager to own the performance of every messaging & form journey a prospect experiences when they’re in-market. That means designing, testing and continuously improving the communication sequences that nudge a prospective buyer from "I filled in a form" to "I'm ready to purchase"
- You'll be the person who turns lifecycle messaging from a set-and-forget asset into a constantly improving conversion engine. Our focus for this area consists of: more test drives booked, more meaningful engagement with the automotive brands and lower drop-off at every step of the journey
- You'll work with our product, engineering, customer success and OEM client teams, and you'll have direct ownership of a portfolio of journeys running across multiple brands
- Own the conversion funnel for end-customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post-order engagement
- Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure. Ship tests weekly, not quarterly
- Analyse performance at every step of the funnel. Identify the biggest drop-off points, form hypotheses, and prioritise the experiments that will move the metric most
- Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets
- Write and edit messaging copy that converts. You'll partner with brand and creative where needed, but you should be comfortable drafting strong WhatsApp, SMS and email copy yourself
- Develop best-practice playbooks for journey design (welcome flows, nurture, reminder sequences, re-engagement, post-test-drive follow-up) that we can roll out across our OEM clients
- Partner with product and engineering to feed learnings back into the Convert roadmap, influencing what we build next
- Report results clearly to internal stakeholders and OEM clients, with crisp narratives around what we tested, what we learned, and what's next
- Stay close to deliverability and compliance across each channel (GDPR, opt-in handling, WhatsApp Business policy, SMS sender ID rules) so our experiments ship without surprises
Salary benchmarks
Our take
Digital marketing has never been more important, with the majority of advertising spend being on digital channels. At the same time, navigating all the different digital marketing channels and knowing how and where to spend is very complex.
Driftrock is a social media advertising platform that provides tools and apps that integrate with brands' existing data platforms to manage their customer insights. It makes it easier for marketers to navigate complexities and helps their customers reach more people while spending less, using the power of data.
The company has worked with major brands such as BMW, claiming to have reduced its customer acquisition costs by 56%. Driftrock is now enhancing its technology platform and expanding into new marketing channels such as Twitter and LinkedIn. With the effectiveness of digital marketing vs. other channels increasing, Driftrock has a good trend to capitalise on.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
45% female employees
Company
Funding (2 rounds)
Sep 2016
$1.1m
SERIES A
May 2014
$1m
SEED
Total funding: $2.1m
Company benefits
- Fully remote work and flexible working hours
- Maternity and Paternity Package
- Budget to attend conferences or courses, & to purchase books to improve your skills
- Monthly socials at some fun venues and events in London. and/or virtual get-togethers
- Share options
- Pension scheme contribution
- Vision Policy
- Exclusive perks on CharlieHR
- ClassPass membership to get monthly free credits to spend on the best fitness classes of your choice
- Cycle to work and electric car schemes
- We celebrate birthdays and year anniversaries
- Remote working equipment set up
Company HQ
Finsbury, London, UK
Leadership
Matt Wheeler
(CEO)Founding Partner of Forward Partners (VC firm). Founded Omio.com, a mobile phone price comparison site. Once merged with uSwitch, Matt held a Director of Product role.
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