Director of SEO, Study.com
Content
$150-190k
More information about location
3 days a week in office (Mountain View, CA)
Online video learning platform
Open for applications
Online video learning platform
1001+ employees
Open for applications
$150-190k
More information about location
3 days a week in office (Mountain View, CA)
1001+ employees
Company mission
To help students to learn faster, stay motivated, and study smarter through its online video learning platform.
Role
Who you are
- Minimum 10 years of experience leading distributed remote global teams, driving large-volume educational or digital content development, preferably in the ed tech industry
- Minimum 5 years’ experience leading SEO in scaled digital content and managing off-site SEO, building high-quality links with innovative, engaging content
- Proven track record operating as a hands-on manager and a strategic leader working with cross functional teams and leadership
- Expertise working with AI tools (e.g., ChatGPT) and developing ways to integrate those tools into content operations processes
What the job involves
- We are seeking a dynamic Director of SEO, Content to lead content SEO and marketing initiatives. This role will collaborate closely with Growth leaders on broader SEO and digital marketing strategy as well as learning content leaders
- You’ll work closely with our business leaders and cross-functional teams to develop and execute new content SEO and link building initiatives across our library of millions of learning resources
- You’ll work at both a strategic and tactical level, turning data, research, and intuition into high-quality, engaging content
- Architect and implement a comprehensive SEO content strategy for Study.com, tailored to enhance content visibility and user engagement across all educational segments
- Spearhead the link building initiative, orchestrating content ideation, creation, and strategic outreach programs to bolster domain authority and rankings
- Lead global teams as a strategic visionary and hands-on leader, diving into execution when needed while maintaining a long-term perspective
- Direct and nurture content creation teams, streamlining workflows to boost productivity while foreseeing content needs and trends in education
- Proactively analyze and forecast SEO developments, identifying potential risks and opportunities to maintain our competitive edge in search rankings
- Design and implement content SEO strategy tailored to major segments like Test Prep and College, driving intentional search traffic to core products
- Drive the adoption of AI and other tools to identify and fill content gaps, optimize pages, and champion SEO
- Partner with cross-functional teams to craft and refine content that supports growth objectives, reinforces brand identity, and achieves educational outcomes
- Continuously research and leverage educational and ed-tech market trends
Our take
E-learning resources have existed since the dawn of the web, with students watching videos, taking quizzes, and using other online tools to augment their education. However, such resources are often not endorsed by educational facilities and curriculums, and generally consist of fixed media resources.
Study.com provides an all-in-one platform for K12 and college studying, offering a variety of services for both students and teachers. Students can benefit from personalized homework help videos and test preparation tools which count toward college credit, whilst teachers and parents can access a one-on-one tuition marketplace, lesson planning tools, and homeschooling curriculums.
Whilst education facilities are beginning to integrate their curriculums into e-learning resources across the world, Study.com has recognized that students and teachers need a more unified solution for studying, covering everything from tutorials and lesson plans to private tuition. Through its platform, the company aims to improve the e-learning experience for K12 and college students, whilst simultaneously helping teachers to improve lessons and find new clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Company benefits
- The benefits - We stay healthy with comprehensive medical, dental and vision benefits. We are smart with our money with a strong 401(k) option. We relax and blow off steam with plenty of flexible time off and vacation days
- The events - It's not enough spending 8 hours a day together, we enjoy working together so much that we hang out all the time outside the office. We have frequent team events, a holiday party, a beach day, baseball outings, a book club, team bowling and volleyball, and more!
- The food & drink - We get fed. A lot. On top of a fully-stocked kitchen with free chow, we get catered lunch every Wednesday, in-office and off-site Happy Hours and a mid-week "beer cart" that delivers a frosty brew to our desks. And the beer cart has blinking lights, so there's that
- The gym - We work off all those meals with free gym memberships, usable at multiple locations around the Silicon Valley. Basically, we are all ripped
- The location - We are located in the heart of downtown Mountain View, CA, right off the Castro strip and literally across the street from the Mountain View Caltrain and VTA station. We're also near US Highway 101 and El Camino Real. There's always a convenient way to get to work. Plus, we get free Caltrain passes
- The innovation - We know a great team needs time to experiment, learn new technology and think outside the box. Anyone can schedule innovation time to work on projects of interest and the whole company participates in "Rockethons" where we innovate for 24 hours
Company values
- The people - One of the best parts of working at Study.com is the people. We set a high bar and hire smart, friendly, creative people, passionate about improving education
- Ownership & impact - We love problem solvers and encourage teams to make decisions and take ownership. As a small and flexible company, you get the opportunity to work on a wide variety of projects and really create an impact
- No red tape - We embrace the principles of agile development to decentralize decision making. This helps us move fast and get things done. Sometimes we break stuff along the way, but we learn from it and keep iterating, always learning and improving
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Adrián Ridner
(CEO & Co-Founder)Software Engineer for Hewlett-Packard from 2000 to 2003. Advisory Council Board Member of Cal Poly State University since 2011, and Member of the Board of Director for Riecken Community Libraries since 2015.
Ben Wilson
(Chairman & Co-Founder)Experience as President of Study.com from 2003 to 2018.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Study.com
- At Study.com, we know that strong communities are built on the power of our diversity and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized.
Share this job
View 11 more jobs at Study.com