Director of SEO, Landing
Flexible-lease, furnished apartments for renting
Open for applications
Flexible-lease, furnished apartments for renting
201-500 employees
Open for applications
201-500 employees
Company mission
To reinvent the apartment living experience.
Role
Who you are
- 5–7 years of hands-on SEO experience (local, marketplace, travel, real estate, or ecommerce preferred)
- Deep expertise in technical SEO, including crawling, indexing, JavaScript/React, and Core Web Vitals
- Proven experience leading complex SEO initiatives, site migrations, and cross-functional projects
- Strong understanding of search algorithms, EEAT, AI/GEO/AEO optimization
- Advanced proficiency with SEO and analytics tools (GSC, GA, Screaming Frog, Semrush, etc.)
- Strong analytical, communication, and leadership skills with the ability to influence across teams
What the job involves
- As we continue to scale, SEO is a critical pillar of our growth strategy, driving organic demand and increasing brand visibility
- We are seeking a Senior SEO & Web Experience Lead to own and scale our end-to-end SEO strategy across search engines and AI-search. This role will lead technical SEO, content SEO, and AI optimization initiatives to drive organic growth, visibility in LLMs, and measurable business impact
- You will define and execute a scalable SEO and AI SEO roadmap, partner closely with Engineering, oversee website performance and migrations, and ensure best-in-class technical foundations, content quality, and user experience. This role combines deep technical expertise, strategic leadership, and hands-on execution across B2B and B2C channels
- Own end-to-end SEO strategy from definition to execution
- Develop and execute a scalable SEO & AI SEO roadmap to drive organic traffic, AI visibility, leads, and conversions
- Lead technical SEO optimizations including site architecture improvements, Core Web Vitals, indexing and crawling troubleshooting etc
- Oversee content SEO strategy, conduct content audits, implement optimizations and production workflows across branded and non-branded content
- Optimize content across third-party platforms (OTAs, Google Business Profiles, reviews sites etc)
- Conduct AI audits and implement optimizations to increase visibility in generative AI
- Stay ahead and mitigate risks from algorithm and search behavior changes
- Partner with Engineering to ensure optimal web performance and to implement CRO and UX optimizations ensuring alignment to best practices
- Own analytics, reporting, and insights, communicating impact to senior leadership and C-level stakeholders
Our take
Renting a new property is a stressful process, and upon completion, renters simply want to settle into their new home. However, this is usually not the case, with new renters being required to furnish their property, set up utility bills, and prepare for another wave of stressful and complicated obstacles.
Landing provides a membership program that promises to make renting properties simpler by handling stresses for its users. The company handles the application and security fees to save users money, whilst also fully furnishing the property, setting up utility bills, and stocking the kitchen with the basics. The membership provides flexible leasing to renters, allowing them to move to a different property with just three days’ notice. Standby is the 2023 offering from Landing, which allows a lower tier of membership to move into a property for as long as it is not claimed by a standard tier member.
Startups around the world have been attempting to tackle the antiquated systems surrounding property leasing, but this is generally targeted towards purchasing a property. Landing has taken a unique step back from this market, instead focusing on increasing flexibility for renters and providing homes that are ready to move in immediately.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2022
$62.5m
SERIES C
Jan 2021
$45m
SERIES B
Total funding: $142.5m
Company benefits
- Solid compensation package + stock options
- Comprehensive benefits - medical, dental, and vision + pre-tax commuter & FSA
- We’ve got you covered with our 401(k) plan
- Feel relaxed with super generous paid-time-off
- Grow with us - opportunities for upward mobility
- Explore & travel comfortably - 7 free nights in a Landing home per year
- Live with Landing - employee perks for temporary or indefinite stays
Company HQ
Central City, Birmingham, AL
Leadership
Bill Smith
(Founder)They started their career by founding Insight Card Services, serving as CEO for 5 years before founding Shipt in 2014. In June 2018 they joined CommerceOne Bank as a Founding Investor, before founding Landing in 2019.
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