Senior Product Marketing Manager, Socure
Identity & Know Your Audience (KYA)
$175-210k
+ Equity + Bonus
Digital ID verification & fraud protection
Posted today
Digital ID verification & fraud protection
501-1000 employees
Posted today
$175-210k
+ Equity + Bonus
501-1000 employees
Company mission
To verify 100% of good identities in real-time and completely eliminate identity fraud on the internet.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification
- Strong written and verbal communication skills
- Analytical mindset with the ability to interpret data and market trends
- Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities
- Deep understanding of product marketing, go-to-market strategies, and sales enablement
- Collaboration and relationship-building skills across cross-functional teams
- Adaptability, curiosity, and a willingness to learn in a fast-paced environment
- Experience with fraud, identity, or related field is required with an preference for building 0-1 products
What the job involves
- The Senior Product Marketing Manager for know-your-agent (KYA) products will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure’s workforce-focused solutions
- This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans
- The Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on our newly built KYA product
- Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market
- Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases
- Conduct market, competitor, and customer research to inform product marketing strategies and content
- Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels
- Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields
- Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization
- Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact
- Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives
- Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives
Our take
Socure is an identity platform that aims to improve customer identification for digital transactions. The company is part of a growing market, with rivals in this competitive space including Signifyd, Riskified, AppsFlyer, ClearSale, Kount, SEON, and Fraud Fighters.
The engine delivered by Socure encompasses Know Your Customer (KYC), identity fraud detection, and document verification. With it, companies can scale rapidly by onboarding more good customers and preventing online fraud. Additionally, underbanked consumers who have been excluded from online services by outdated ID verification can gain access to critical benefits and services online.
Socure has rapidly escalated in popularity and reached a valuation well over $1 billion. Though not immune from the economic downturn of late, which resulted in two high-profile rounds of lay-offs, the company has secured considerable additional funds that will strengthen its financial position as it moves to capitalise on the ever-growing importance of identity verification and trust.
Steph
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2021
$450m
SERIES E
Mar 2021
$100m
SERIES D
Total funding: $646.6m
Company benefits
- Health: Comprehensive medical coverage, including vision, dental, and FSA
- Parental Leave: Generous leave allowance for parents-to-be
- 401k: Pre-tax savings for retirement
- Life Insurance: Protect your family in case of emergency
- PTO: Take as much time as you need, when you need it
- 100% Remote: Work from anywhere anytime, whatever suits your lifestyle
- WFH Allowance: Generous reimbursement program to maximize your WFH setup
- Deskpass: Work in an office environment whenever you feel the need
- Mental Health Provider: Connect with clinicians when you need it
- Learning & Development: Self-education allowance & free career coaching
- Employee Assistance Program "EAP": Lifestyle resources available as well as additional mental health resources
- Fertility Provider: Family planning solutions for those interested
- Personal Legal Support: Significant discounts with RocketLawyer
Company HQ
Incline Village, NV
Leadership
Johnny Ayers
(Founder & CEO)Founder & General Partner of Switch Hit Ventures. Having been a Senior Consultant at IBM, they became COO and Board Member of Endeavor Up. Since then, was an Advisor at Pager and later founded Socure in 2012.
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