Global Partner Marketing & Demand Generation Manager, Synera
€59.5-90k
Connected engineering platform
Job no longer available
Connected engineering platform
101-200 employees
Job no longer available
€59.5-90k
101-200 employees
Company mission
To transform the way engineers work and enable them to do more of what they love doing: being inventors, creating great solutions, and solving problems.
Role
Who you are
- If you love the creative side of marketing as much as building the structure behind it — this role was made for you
- Even if you don't meet these criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it's tough, but please keep in mind that you don't have to match all the listed requirements exactly to be considered for this role
- You resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interview
- You're fluent in both German and English — this role spans European and US markets, and both languages are part of your daily work
- You bring extensive experience in B2B marketing, with a strong focus on partner or channel marketing, working with technology partners, consulting firms, or value-added resellers
- You've run multi-channel campaigns end-to-end: webinars, events, digital, LinkedIn, email, PR — and you care about how they look and perform, not just whether they shipped
- You’re AI fluent, using LLMs and agentic tools in your daily work, and you can talk specifically about how it changes your output quality
- You're comfortable with ambiguity and building processes from scratch
- You've worked at or marketed highly complex enterprise technology, — ideally in an engineering environment
- You're a strong communicator who can coordinate across sales, product, and external partners without losing the thread
What the job involves
- Imagine being the first person to build partner marketing at a company that is rewriting how hardware gets engineered and doing all of this with AI agents as your co-workers, not your tools.. A company already trusted by BMW, Lego, Miele, and NASA. A partner ecosystem that includes AWS, Autodesk, UiPath, Capgemini, Accenture, McKinsey, and ARRK, sitting mostly untapped, waiting for someone to turn it into real pipeline and real reach. 🌟
- You'll be the first person to truly own partner marketing at Synera — turning a strong partner network into a real driver of awareness and pipeline, from scratch. Using AI agents as your default operating layer, you'll work at the intersection of sales, product, and marketing, coordinating with our VP of Marketing Kacey, Strategic Partnerships Lead Marc, VP of Software Partnerships Andrew, and external partners across Europe, the US, and beyond
- That means planning and running partner campaigns across the full mix — webinars, events, digital, LinkedIn, PR, and more — while also building our partner referral channel from the ground up: defining campaign models, setting incentives, and making sure partner activity converts into pipeline and user adoption
- This is an entrepreneurial role. You set the strategy, defend it, and own the outcomes. We're an AI-native company and expect you to operate that way — using agents and AI tooling as your default, not as a shortcut. We give every team member access to Claude, our own platform, and a budget for whatever else moves you faster
- ⚡ In 6 months:
- A scalable partner marketing framework is live, — covering proactive co-marketing for technology partnerships, dedicated programs for consulting and service provider partners, and enablement for value-added resellers in select markets
- A partner referral channel is defined and tracking pipeline
- ⚡ In 12 months:
- Multiple strategic partners are actively co-marketing with Synera, including Autodesk, UiPath, Capgemini, Accenture, ARRK, AWS and selected technology partners
- Synera is leveraging co-marketing opportunities with partner associations like VDI, NAFEMS, SAE International, and others
- Partner channels are measurably contributing to awareness, user adoption, and lead generation
- A partner referral program is generating predictable pipeline and contributing to ARR
Our take
Synera, formally known as Elise, is a German-founded engineering software company that develops platforms and tools for manufacturing companies. Off the back of the company's ethos to help engineers do more of what they love, Synera automates processes and leverages low-code, open and integrated software to help companies as large as BMW and Hyundai get more done faster.
Off the back of its 2026 funding, Synera has been enhancing its platform, strengthening deployment capabilities, and working to expand its customer base into new market regions, such as France. The company already claims to save engineers up to 90 percent in time savings on ad hoc tasks, enough incentive for the auto and travel manufacturing industry to invest in it. Interestingly, the Alfred Wegener Group, which conducts research in the Arctic and the Antarctic, is a parent company of Synera, influencing its core motive of improving engineering efficiency for time-sensitive work.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2026
$40m
SERIES B
Sep 2022
$14.8m
SERIES A
Total funding: $60.8m
Company benefits
- Powerful equipment - Synera empowers its team members with the equipment they need to do their best work.
- Company offsites - Synera is a remote/hybrid company - which is why it enjoys regrouping for two offsites per year.
- Company fitness & Jobrad - Healthy body, healthy mind. Synera enables its team members to keep up with their health!
- Development budget - Never stop learning: Synera wants its team members to grow and continuously learn new things!
- Team spirit - Synera enjoys spending time with each other and places a high value on functioning as a team - no siloes, no politics, and lots of laughs.
- Flexibility - As a remote/hybrid company, Synera offers all the flexibility of a modern company to attract exceptional talent.
Company HQ
Überseestadt, Bremen, Germany
Leadership
Daniel Siegel
(Co-Founder & Managing Director)Previously Head of Application at Alfred Wegener Institute Helmholtz Centre for Polar and Marine Research.
Moritz Maier
(Co-Founder & CEO)Previously Senior Consultant at Umlaut Company, Software Developer at Recyclex and Head Of Research And Development at Alfred Wegener Institute Helmholtz Centre for Polar and Marine Research.
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