Field Marketing Manager, Veeva

• 4+ years of experience in field marketing and demand generation within B2B enterprise software or cloud-based solutions
• Experience in building and executing go-to-market plans and integrated marketing programs
• Strong project management skills and the ability to multitask in a dynamic and fast-paced environment!
• Excellent oral and written communication skills
• Strong team player with a positive attitude and sense of ownership
• Excellent spoken & written English. Additional language skills are also a bonus!

Desirable

• We are looking for a passionate Field Marketing Manager to join our talented European Marketing team
• As Field Marketing Manager, you will develop and execute integrated marketing plans for our commercial solutions in Europe and work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business
• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
• Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention, and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
• Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
• Work closely with sales teams to craft account-level marketing plans for top strategic accounts
• Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
• Manage relevant 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget