Senior Product Marketing Manager, Gusto
Monetization & Growth
$147-212k
Salary dependent on location
More information about location
Automated payroll, benefits & HR platform
Posted today
Automated payroll, benefits & HR platform
1001+ employees
Posted today
$147-212k
Salary dependent on location
More information about location
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- If you are customer-obsessed and have strong data, experimentation and go-to-market expertise, looking for a fast-paced environment to make a big impact, we want to hear from you!
- You have a consistent track record of leading multi-channel campaigns with commercial success, being collaborative, and finding opportunities to strategically uplevel marketing efforts
- The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel for upsell and cross-sell initiatives, has the ability to translate messaging frameworks into effective campaigns, and thrives in a collaborative environment
- You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease
- 8+ years of experience, 5+ in product marketing, growth marketing, or equivalent experience in consulting, strategy, finance, and/or product management. MBA is a plus
- A customer empath, able to shift into the mindset of a customer and deeply understand their wants, needs, preferences, and pains
- A wildly curious, strategic and quantitative person who uses data to solve problems
- A go getter, experienced in driving and launching go-to-market campaigns
- A storyteller, able to craft compelling positioning with a customer first mindset. Experience conducting user and market research is a plus
- A track record earning the respect of marketing, sales, product, operations, and design teams
- An influencer that can work well with various functional groups and levels in the organization
- Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations
What the job involves
- We’re looking for a strategic Sr. Product Marketing Manager of Monetization & Growth to play a pivotal role in shaping and executing strategies to maximize customer value through clear, compelling pricing and packaging, and driving portfolio-wide cross-sell and upsell strategies that deliver customer revenue growth
- You will work closely with cross-functional teams to develop and implement effective marketing campaigns, promotions, growth experiments, and customer lifecycle programs
- This role is highly cross-functional, working closely with growth product and engineering teams, marketing, sales and customer success to design end-to-end campaigns that deliver on shared objectives
- Define required research needs and develop new ideas in support of strategy and direction. Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data). Leverage your understanding to impact strategy
- Influence the product and pricing roadmap by delivering on actionable insights & recommendations necessary to drive the business
- Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams
- Identify how products fit within packaging; make recommendations. Ensure pricing considerations are included and work with pricing and finance on implications
- Have direct ownership of monetization initiatives and launches. Identify support of business goals and build out launch plans and narrative. Collaborate with teams to develop campaigns and strategies to drive growth across the customer lifecycle
- Take full ownership of leading cross-functional teams, including Marketing, Product, Customer Success, Communications/PR, Sales, and Data Science, to drive coordinated execution of monetization and growth programs
- Define success metrics and facilitate measurement plans and alignment with business goals. Prove efficacy with testing
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company values
- Embody a service mindset - Never stop advocating for the needs of others
- Dream big, then make it real - Be ambitious. Show and do, rather than tell and talk
- Be proud of the how - Ensure deep integrity in everything you do
- Embrace an ownership mentality - Take initiative to leave things better than you found them
- Debate then commit - Share openly, question respectfully, and once a decision is made, commit fully
Company HQ
Central Waterfront, San Francisco, CA
Articles
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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