Senior Manager of Partner Marketing, insightsoftware

Salary not provided
Salesforce
Pardot
Senior and Expert level
Remote in US

More information about location

insightsoftware

Connected solutions for the office of the CFO

Open for applications

insightsoftware

Connected solutions for the office of the CFO

1001+ employees

B2BAnalyticsBusiness IntelligenceSaaSAccountingAutomation

Open for applications

Salary not provided
Salesforce
Pardot
Senior and Expert level
Remote in US

More information about location

1001+ employees

B2BAnalyticsBusiness IntelligenceSaaSAccountingAutomation

Company mission

To empower organizations with the financial confidence to achieve greatness.

Role

Who you are

  • Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
  • Growth Mindset – actively pursue new ways of getting things done
  • Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
  • Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing
  • At least 5-7 years of partner marketing, with at least 2-3 years management experience, in a fast-paced company
  • Preferably experience working in a B2B software or SaaS environment (working with ERPs and financial services is a major plus)
  • Bachelor’s degree, preferably in Marketing or Business
  • Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
  • Ability to lead projects in their entirety and secure cross-functional buy-in
  • Excellent written and verbal communication, with strong presentation skills
  • Experience in using contact management systems, CRM, and/or marketing databases, preferably Salesforce and Pardot
  • Proficient in Microsoft office suite

What the job involves

  • Senior Manager, Partner Marketing is responsible for driving detailed tactical execution and project management of insightsoftware's partner marketing programs
  • You'll be responsible for leading a partner marketing team focused on driving engagement and growth across our Independent Software Vendors (ISV) and reseller partner channels
  • You’ll define the strategy, optimize processes, and apply best practices to help the team execute integrated marketing campaigns, containing to, through, and co-marketing motions
  • Reporting to the Global Director, Partner Marketing, this role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and a self-motivated individual with effective communication skills
  • You’ll closely collaborate with partner sales and product leadership, as well as across various other marketing functions to implement effective strategies to grow the reseller channel and increase revenue for partners and insightsoftware alike
  • Lead partner marketing team members in creation and execution of bi-annual campaign plans that generate market awareness and drive opportunities with and through the channel
  • Navigate various requests in balance with the strategy to clear priorities and expectations for the team, as well as build alignment with stakeholders
  • Deploy effective communication strategies and collaborate with cross-functional leaders to support updates and changes to enhance partner experience and program
  • Develop deep understanding of the partners and partner program, actively communicating priorities and serving as key stakeholder for indirect business
  • Utilize key metrics and reports to track and analyze partner engagement, performance, and impact on revenue, as well as develop recommendations to drive improvement
  • Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices
  • Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from partners
  • Partner with indirect sales team, partner ops, and marketing ops in lead tracking, identification, routing, and upload
  • Serve as champion for your team, fostering a positive working environment and working alongside them, providing day-to-day support, to drive business goals through partner marketing strategies

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Company

Funding (last 2 of 7 rounds)

Jul 2021

$1bn

GROWTH EQUITY VC

Nov 2017

$12m

SERIES D

Total funding: $1.1bn

Our take

With a goal to support efficiency in the office of the CFO, insightsoftware delivers solutions for finance, accounting, and operations. Its extensive offerings help users turn information into insights so that they can more strategically drive the success of their organizations.

The company boasts a global footprint and a host of positive case studies from clients across industries - a clear indicator that it is doing something right. The trend towards data-led operations has no doubt helped the company grow, as more and more leaders look to streamline their operations and unlock those crucial, competitive insights.

Lately, insightsoftware has been enhancing its offerings through a list of acquisitions, integrating capabilities such as business intelligence, improved analytics and new automations. Most recently, it acquired LeaseAccelerator which enhances its lease accounting and administration solutions as well as bolstering its US presence.

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Steph

Company Specialist at Welcome to the Jungle