Product Marketing Senior Lead, Tubi
Vertical Ad
$77.4-110.5k
+ Annual discretionary bonus + Long-term incentive plan
Free TV and movie streaming service
Be an early applicant
Free TV and movie streaming service
501-1000 employees
Be an early applicant
$77.4-110.5k
+ Annual discretionary bonus + Long-term incentive plan
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- 5+ years of experience in product marketing, vertical marketing, solutions marketing, or a related role within the ad tech or digital advertising industry
- Understanding of the streaming and digital advertising ecosystem, including SSPs, DSPs, CTV, and programmatic ad buying
- Exceptional analytical and storytelling abilities, with the ability to create compelling marketing materials
- Strong project management and stakeholder collaboration skills
- Passionate about film, TV, and advertising
What the job involves
- Tubi is seeking a Senior Lead, Vertical Ad Product Marketing to join our growing team
- In this role, you will build and implement verticalized go-to-market efforts for Tubi’s Advertising and Partnerships portfolio
- You’ll combine market insights, strategic thinking, and creative positioning to grow our ad ecosystem and empower both internal teams and external partners
- This role is critical to ensuring that Tubi remains competitive and continues to deliver impactful advertising solutions that meet the needs of our clients and viewers alike
- This is a full-time, hybrid role from our New York City office, reporting to the Senior Manager, Product Marketing
- Marketplace insights & competitive analysis: Conduct ongoing research into the ad tech landscape, market trends, and competitive offerings across Tubi’s key verticals
- Identify opportunities and threats, delivering actionable insights to cross-functional teams
- Vertical strategy development: Collaborate with Product and Sales teams to create comprehensive strategies—including roadmaps, positioning, packaging, and playbooks— that enhance Tubi’s value proposition and bolster our ad solutions for key verticals
- Roadmap planning: Work closely with Product Managers to prioritize features, capabilities, and partnerships based on market needs and business impact
- Ensure alignment between product development timelines and marketing objectives
- Positioning & messaging: Craft compelling value propositions and messaging for Tubi’s ad products and services
- Highlight the unique value propositions of Tubi’s solutions to differentiate in a rapidly evolving marketplace
- Product launches: Lead the go-to-market strategy for new ad-related features, tools, and partnerships
- Manage end-to-end launch plans, including timelines, deliverables, and stakeholder alignment
- Partner with Sales and Marketing to create impactful campaigns and announcements
- Internal enablement: Develop training materials, playbooks, and resources to empower Sales, Account Management, and Partner teams
- External education: Collaborate with Marketing and Sales to create case studies, thought leadership content, and webinars for advertisers
- Represent Tubi at industry events, conferences, and partner meetings to evangelize our advertising solutions
Our take
Tubi is a streaming service that was founded in 2014 with the mission of offering subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. This approach has resonated with audiences, helping the service amass 51M active subscribers worldwide.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21.2m
SERIES B
Total funding: $76.2m
Company benefits
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services
Company HQ
Financial District, San Francisco, CA
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 11 more jobs at Tubi