Head of Marketing, Tree.ly
Marketplace for forest-based CO2 credits
Job no longer available
Marketplace for forest-based CO2 credits
1-20 employees
Job no longer available
1-20 employees
Company mission
To ensure forest conversation through state-of-the-art technology and regional collaboration.
Role
Who you are
- 7–10 years of proven experience in B2B marketing, ideally within a startup or fast-growing company, and comfortable working in a hands-on, dynamic environment
- 3+ years of leadership experience with the ability to inspire and motivate cross-functional teams to achieve common goals
- Knowledge of, or a keen interest in, the carbon credit market and sustainability sector
- Familiarity with B2B tools like HubSpot, Apollo, and Lemlist is preferred
- Familiarity with content creation (Figma, inDesign) and CMS tooling preferred
- Required: Preferably based in Berlin, or elsewhere in Germany
- Required: Fluency in both German and English (written and spoken)
- In general, we believe in motivation and trust over skills. So if you don't meet one of the requirements but are highly interested, please send us your application
What the job involves
- As our Head of Marketing, you are responsible for the marketing and communication activities across our target audiences and European markets
- In this role, you will drive the development, implementation and management of comprehensive marketing strategies to drive brand awareness, lead generation and overall demand & revenue growth
- We are looking for a hands on, dynamic leader who is excited to solidify our go to market strategy, confirm our product market fit and guide our marketing team
- GTM Strategy: Develop and execute the strategy aligned with Tree.ly’s business objectives and in collaboration with our Head of Sales
- Marketing: Lead and implement marketing initiatives hands on, including content creation, campaigns, sales enablement, and the use of both offline and online channels to reach our target audiences through inbound and outbound marketing
- Team leadership: Guide & inspire our marketing experts, using agile methodologies like Scrum to ensure collaboration, fast iteration, and timely execution of initiatives
- Measurement & Reporting: Track key performance indicators (KPIs) to monitor marketing performance, analyze campaign data, and provide regular reports to the leadership team and investors
- Budget: Define and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI
- Market intelligence: Monitor and analyze market trends, competitor activities, and customer needs to fuel business decisions and GTM optimization across the commercial teams, product and engineering teams
- Automation and experimentation: Explore marketing automation tools to optimise marketing efforts to enhance demand generation. Leverage creativity and data to experiment with new marketing tactics, channels, and campaigns that drive business growth in both target markets
Our take
Tree.ly is a carbon offset startup specialising in forest-based climate protection projects across Europe. The company develops initiatives to mitigate climate change by leveraging local forests, collaborating with forest owners, municipalities and corporations to enhance the effectiveness of these projects.
The company employs advanced technologies, including geospatial engines, machine learning for stock measurement, species detection and stock change modelling. Over the past year, Tree.ly has secured contracts covering over 100,000 hectares across Europe, leading to the storage of over 2.8 millio tons of CO2.
Recent funding will accelerate Tree.ly's growth, strengthen its technological leadership and expand its European market presence. As the market for voluntary emission certificates is expected to grow significantly, Tree.ly's focus on high-quality, well-monitored local projects positions it well for future success in climate protection.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Jul 2024
$5.2m
SEED
Total funding: $5.2m
Company benefits
- Lots of responsibility and growth potential in your role and the opportunity to make a big difference in an innovative start-up
- Flexible working hours
- Opportunities for further training
- Attractive remuneration
Company HQ
Dornbirn, Vorarlberg
Leadership
Jodok Batlogg
(CEO)Board Member at Alphacruncher and SIlvaConsult. Previously founded Crate.io where they served as the CTO for over 7 years. Prior to that, they were the CEO at Lovely Systems and the CTO at sevenfold and VZnet.
Christian Lutz
(COO)Supervisory Board Member and Foundation/Trust Director at TGW Logistics Group. Previously founded Crate.io where they served as the CEO for 7 years. They also co-founded Impossible Camera and fatgoogoo.
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