Lifecycle Marketing Associate, Enova
$68.5-99k
More information about location
3 days a week in office
AI-driven financial credit provider
Be an early applicant
AI-driven financial credit provider
1001+ employees
Be an early applicant
$68.5-99k
More information about location
3 days a week in office
1001+ employees
Company mission
Enova's mission is to help hardworking businesses and individuals get access to fast, trustworthy credit through its AI-driven credit solutions.
Role
Who you are
- Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, segment a customer population through the use of queries, solve problems, and make informed recommendations. Experience developing queries is required (SQL preferred). Experience with Excel, Microstrategy, Tableau or other visualization tools preferred
- Have CRM and database management experience - You’re able to develop, automate and personalize communications via an established CRM platform. Oracle Responsys experience preferred
- Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically to improve processes and discover ways to increase campaign performance that will have a measurable impact on the business
- Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities
- Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day
- Are intellectually curious and have a desire to learn
- Have 5+ years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations)
- Financial-services experience a plus
What the job involves
- Join our team as a Marketing Associate and play a pivotal role in shaping our customer engagement strategies
- You'll craft compelling campaigns that connect with prospective, existing, and former customers across direct marketing channels
- Working closely with cross-functional teams and external partners, you'll drive innovative lifecycle marketing initiatives, optimize communications, and lead high-impact projects
- This is your opportunity to experiment with new marketing strategies, streamline processes, and make a measurable impact in a fast-paced, collaborative environment
- Customer Strategy - Drive and own the creation of various customer life cycles by identifying the correct types of outreach and their frequencies. Partner with the strategy and operations team to experiment with new products and processes to help grow revenue, maximize returns, and set customers up for success
- Campaign Management – Own the end-to-end execution of automated direct marketing and email campaigns within our CRM. Drive lead conversion, enhance customer engagement, and support product launches through data-driven strategies. Use SQL to define target segments, develop multi-touch campaign strategies, and manage the creative development process to deliver high-impact marketing programs
- Reporting & Analytics – Report and monitor segment and campaign performance including audience, monthly trends, email metrics and conversion. Report on results and provide insights & recommendations
- Testing Programs – Develop robust A/B and multivariate testing programs to optimize portfolio performance (email, DM, SMS, etc.)
- Best Practices – Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam reports. Monitor deliverability, complaint rates, bounce rates and Sender Score rank to reduce risk of being blacklisted. Monitor trends on best practices and techniques to ensure market efficiency and identify new opportunities
Our take
Providing customers with quick access to credit is important for fintech companies to survive in today's financial landscape of open banking, but this is made difficult by high credit rejection rates from banks. However, these decisions are generally made by human assessments of data which are limited due to the complexity of the modern financial landscape. AI-driven solutions, able to analyse vast amounts of data almost instantly to derive accurate credit risk assessments, present room for improvement in the lending industry.
Enova provides a platform called Colossus that leverages AI and machine learning-enabled analytics to provide businesses and individuals with fast, reliable, and trustworthy credit. The company achieves this by partnering with banks and sharing its data analysis solutions, helping to identify opportunities for credit when they would otherwise be missed. There is definitely a market for its product: over 8 million customers have funded almost $50 billion through the platform to date.
Enova has grown strongly in recent years based on the rapid uptake of its product. As the macroeconomic climate remains volatile, businesses will increasingly come to rely on Enova's AI-based solutions to help them manage credit risk and navigate an increasingly complex lending environment.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
Company HQ
Chicago Loop, Chicago, IL
Leadership
David Fisher
(CEO, not founder)Before joining Enova as CEO, they were the CEO of optionsXpress and CFO at Potbelly Sandwich Works, Prism Financial and RBC Mortgage.
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