Growth Lead, Vetcove
PIMS
$90-160k
+ Equity and bonus. Salary may vary by location
More information about location
Single-source veterinarian supply shop
Open for applications
Single-source veterinarian supply shop
201-500 employees
Open for applications
$90-160k
+ Equity and bonus. Salary may vary by location
More information about location
201-500 employees
Company mission
To provide a fair and ethical marketplace for veterinary purchasing.
Role
Who you are
- 5+ years of experience in growth marketing, product marketing, or a related role
- Expertise prompt engineering AI systems to produce consistent, reliable results
- Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
- Strong understanding of email marketing, customer journeys, and experimentation methodologies
- A track record of identifying and executing creative growth hacks that drive measurable business impact
- Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
- Ability to design flexible frameworks and guardrails rather than one-off campaigns
- Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
- Data-informed but creatively driven, with a bias toward testing, learning, and iteration
- Highly collaborative, with the ability to influence without direct authority
- Self-motivated, adaptable, and energized by building new growth engines from scratch
What the job involves
- We are looking for a Growth Lead, PIMS to own how veterinary clinics use Vetcove’s PIMS-powered customer relationship management tools to grow their business
- This role sits at the intersection of product, marketing strategy, and AI-driven systems, with a focus on helping clinics unlock revenue through scalable, automated customer journeys
- You will define how our AI-powered marketing journeys should work, what guardrails are required, and how clinics can drive outsized growth without adding operational burden
- Rather than building one-off campaigns, this role is responsible for designing the playbooks, experimentation frameworks, and growth loops that power a clinic’s AI-driven marketing experiences
- You will deeply understand the pet parent voice, apply traditional lifecycle and email marketing principles as inspiration, and then push beyond them using AI, automation, and creative growth hacks
- You will partner closely with Product to shape features that enable clinics to increase retention, upsell services, and grow client revenue in ways that have not been possible in veterinary software before
- Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS
- Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules
- Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content
- Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC
- Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time
- Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers
- Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics
- Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance
- Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically
- Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools
Application process
- To apply, please submit your application through Vetcove’s Careers Page. The application deadline is February 15th, 2025
Our take
Purchasing inventory for veterinary hospitals can be time-consuming and expensive, as finding the best prices requires a lengthy process of researching suppliers and comparing their prices. Whilst some comparison tools do exist for veterinary organizations, existing solutions do not take into account custom negotiations, GPOs or corporate pricing schemes, limiting the thoroughness of comparisons.
Vetcove provides an online marketplace for veterinary hospital inventory procurement, allowing clinics to reduce ordering times and costs through its free service. The company achieves this by allowing users to link their existing vendor accounts and list their custom pricing arrangements, helping inform a more accurate comparison ecosystem and boost supplier sales, whilst resolving supply chain limitations.
Whilst veterinary organizations already have access to the suppliers provided on Vetcove’s marketplace, the company stands out by integrating custom pricing arrangements into the comparison ecosystem. This helps to provide a more holistic and accurate overview of supply chain inventories and costs. Whilst the marketplace is free for veterinary clinics and organizations, the company charges suppliers to be listed.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Dec 2021
$50m
SERIES A
Aug 2016
$3m
SEED
Total funding: $53.2m
Company benefits
- Open Vacation Policy
- Stock Options & Benefits
- Medical, Dental, and Vision Insurance
- 401K Matching
Leadership
Alexander Kates
(Co-Founder & CEO)Experience as Co-founder and Group Manager of Jersey Angels, LLC from 2009 to 2012. Co-founder and Managing Director of GRX from 2012 to 2015.
Share this job
View 18 more jobs at Vetcove