Lifecycle Marketing Manager, Quizlet
$120-140k
+ Stock options
Learning tools for students and teachers
Open for applications
Learning tools for students and teachers
201-500 employees
Open for applications
$120-140k
+ Stock options
201-500 employees
Company mission
Quizlet's mission is to give every student the tools and confidence to succeed, no matter their motivation or what they’re striving to achieve.
Role
Who you are
- 3-5 years of experience in lifecycle, CRM, or retention marketing
- Experience with lifecycle marketing automation tools
- Strong understanding of customer segmentation, A/B testing, and campaign performance tracking
- Ability to leverage data and analytics to inform campaign strategy and execution
- Proven ability to meet and exceed performance goals and KPIs in lifecycle marketing
- A passion for understanding user behavior and creating value-driven experiences throughout the customer lifecycle
Desirable
- Braze experience
- Technical ability to build and execute campaigns
What the job involves
- Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users
- Our goal is to take an innovative, creative and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration
- We are seeking an experienced Lifecycle Marketing Manager to lead and execute Quizlet’s lifecycle marketing efforts
- In this role, you will drive user engagement, retention, and loyalty through personalized, data-driven campaigns across the user journey
- You’ll work cross-functionally with product, design, and data teams to build automated email, push, and in-app messaging programs that enhance user experience and support our business goals
- Work on strategy development for various segments of users with a focus on driving user retention, engagement, and reactivation
- Leverage user behavior data and segmentation strategies to create personalized, relevant experiences at key stages of the user journey
- Continuously optimize programs to meet KPIs and implement incremental improvements to new and existing programs
- Work closely with the product, design, and analytics teams to ensure a seamless and engaging user experience across all touchpoints
- Continuously test and iterate on lifecycle campaigns, using insights to optimize messaging, timing, and channels
Our take
Quizlet has built a large-scale business around simple-to-share and simple-to-use products. Its free flashcard maker helps students prepare for exams. Those insights fuel Quizlet Plus, the startup’s subscription product that charges an annual fee for access to more features, including tutoring services.
After a long period of runaway growth, during which the company achieved a $1 billion valuation, Quizlet has been somewhat buffered by the general market downturn affecting the tech sector in 2022, which hit EdTech particularly heavily. It has responded by a shakeup of its leadership team, appointing AirBnB and Starship Technologies veteran Lex Bayer.
With an entrepreneurial management team and a strong user base of over 60 million students and teachers, Quizlet seems likely to weather the current economic situation and resume its growth in the near future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
75% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2020
$30m
SERIES C
Feb 2018
$20m
SERIES B
Total funding: $62m
Company benefits
- Comprehensive health, dental, vision and disability plans for you and your family. 100% paid premiums for employees, 75% for dependents
- 20 days of PTO, 10 paid holidays, and 5 volunteer days
- Generous family leave plan
- $1,000 stipend each year for professional development
- $100/month reimbursement towards wellness, plus memberships to physical & mental health resources
- Stock options
- 401k match
- Free lunch and dinner, healthy snacks & drinks daily
- Commuter Benefits - we'll help cover 50% of your public commuter & parking costs, plus pre-tax FSA.
Company values
- Help students learn
- Be curious
- Move with purpose
- Be an owner
- Be tough on ideas
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Dave Margulius
(Board Member)Currently Advisor at Law Students for Climate Accountability. Previously on the Board of Directors at Churchill Club and Founder at Enterprise Insight.
Salary benchmarks
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