Content Creation Specialist, Kraken

• 4+ years of experience creating content within finance, technology, crypto, or a related industry
• Bachelor’s degree
• Exceptional ability to communicate clearly, concisely, and persuasively
• Strong understanding of the psychology, language, and workflows of Kraken’s client segments
• Proven experience creating content optimized for AI Overviews, voice assistants, and chat search (e.g., Google AEO, Perplexity, ChatGPT Browse, Gemini)
• Demonstrated ability to simplify complex technical or financial concepts for sophisticated audiences
• Highly organized and analytical, with strong attention to detail and the ability to manage multiple priorities using data and intuition in a dynamic and fast-paced environment
• Native-level English proficiency

Desirable

• At Kraken, our Organic Growth team is the engine behind how the world discovers, learns about, and engages with our products and brand
• We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention, all in service of Kraken’s mission to bring crypto to the world
• The Organic Growth organization is made up of four specialized teams: SEO, ASO (App Store Optimization), RAF (Refer-A-Friend), and Content
• Together, these teams work across channels and platforms to build sustainable, compounding growth systems that reach millions of users every day
• We operate like a high-performing startup within Kraken — testing, learning, and scaling what works at the intersection of search intelligence, storytelling, and product growth
• From driving discoverability in the next generation of search and AI ecosystems to optimizing in-app visibility and referral loops, we’re obsessed with finding new ways to grow Kraken’s ecosystem organically
• As part of this mission, you’ll help shape how users discover and engage with our brand across emerging search and AI experiences
• By crafting impactful, data-driven content, you’ll enhance Kraken’s authority and visibility, reaching audiences worldwide and helping bring crypto to more people than ever before
• Deliver uniquely valuable editorial content that builds trust, drives awareness, and enhances Kraken’s visibility across organic and AI search channels
• Develop scalable, systematic content that remains fresh and relevant across multiple product verticals and languages
• Collaborate closely with subject matter experts and teams across the organization to launch and optimize product growth initiatives
• Use quantitative data to guide prioritization and decision-making while incorporating qualitative insights, user feedback, and industry expertise to shape compelling narratives