Content Strategy Lead, Verity
+ Variable bonus program
Autonomous inventory tracking powered by self-flying drones
Open for applications
Autonomous inventory tracking powered by self-flying drones
101-200 employees
Open for applications
+ Variable bonus program
101-200 employees
Company mission
To transform industries with reliable, autonomous intelligence.
Role
Who you are
- A strategic leader with 5+ years of content marketing experience, ideally in B2B SaaS or enterprise tech, skilled at developing strategies that drive demand and build brand authority
- An exceptional storyteller with strong writing and editing abilities, adept at simplifying complex concepts and crafting narratives that influence buyer journeys
- Execution-focused, with a proven track record of producing content that supports pipeline generation, organic growth, and sales enablement
- A highly organized project manager, experienced in leading teams, managing freelancers, and balancing competing priorities while maintaining attention to detail
- Collaborative yet self-driven, thriving in cross-functional environments while independently owning the Content-Led Growth function
- Proficient in marketing tools (e.g., Salesforce, HubSpot, Marketo, CMS platforms, Google Analytics, SEO tools) and expert-level use of AI for marketing
- Bonus: Experience with client marketing, ABM programs, or sales enablement content
What the job involves
- Develop and own the content marketing strategy across buyer personas and funnel stages to create demand, influence consideration, and enable full-funnel buyer education
- Craft core messaging and narrative arcs for campaigns, lifecycle marketing, events, and brand storytelling, ensuring content fuels demand generation, conversion strategies, and outbound efforts
- Build brand authority through thought leadership, client success stories, and compelling proof points that resonate with target audiences
- Plan and produce high-impact assets, including blogs, whitepapers, guides, case studies, landing pages, email nurture sequences, and sales enablement content, optimized for SEO and distribution channels
- Lead and mentor the Client Marketing Manager to develop case studies, testimonials, co-marketing materials (e.g., webinars, interviews, articles), and client referral programs, supporting sales enablement and upsell/cross-sell campaigns
- Collaborate with the Head of Demand Generation to align content with campaign themes, timing, and performance goals, and partner with Sales, Client Success, Product Marketing, and Events & Social Media teams to maximize content impact
- Monitor and optimize content performance using tools like Salesforce, HubSpot, Google Analytics, and SEO platforms, tracking KPIs such as content-attributed pipeline, organic traffic, engagement, sales cycle influence, and content discoverability
- Oversee external writers, freelancers, and content partners, managing editorial calendars to ensure consistent tone, quality, and brand alignment
Our take
While supply chain automation has been a major focus for investment in recent years, inventory management has been left behind, with the work of checking stock levels usually carried out manually. Verity aims to change this with a fleet of autonomous indoor drones that can be deployed to automatically check an entire warehouse's inventory, completely removing the need for expensive and error-prone manual processes.
As the only commerically viable product in this space, Verity currently faces very little competition. And it now works with major players like Ingka, DSV, and Performance Team (a Maersk Company. Their drones bring error rates down to zero within a year, reducing carbon emissions, and deliver quick ROI for clients.
Beyond warehouses, Verity also powers cutting-edge visual effects for live shows, helping artists like Céline Dion, Justin Bieber, Metallica, and Cirque du Soleil light up stages worldwide. With this strong commercial traction across industries, Verity is very well-positioned to scale even further and lead the future in autonomous inventory and event tech.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (1 round)
Jul 2023
$11m
SERIES B
Total funding: $11m
Company benefits
- Flexible vacation policy
- Vibrant and fun work culture
- Flexibility for your lifestyle
- Dog-friendly office, snacks and coffee
- Support for professional development
- Stock ownership plan
- Relocation support
Company HQ
Seebach, Zürich, ZH
Leadership
Raffaello D'Andrea
(Founder & CEO)Raffaello has been a Professor of Dynamic Systems & Control at ETH Zürich since 2008. They also previously co-founded ROBO Global where they served as an Advisor for 11 years.
Markus Hehn
(Co-Founder & CTO)Prior to co-founding Verity, Markus was a Doctoral Candidate at ETH Zürich, researching control algorithms for aerial vehicles. Before that, they were a Hybrid Systems Project Student at Bosch and an Engineering Intern with Mercedes-Benz.
Markus Waibel
(Co-Founder & COO)Previously a President of DIAS, Switzerland, and the co-founder of Robohub and The ROBOTS Association.
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