Vice President of Platform Marketing, Minute Media
$160-200k
+ Eligible for performance-based compensation
Video and multimedia publishing platform
Be an early applicant
Video and multimedia publishing platform
201-500 employees
Be an early applicant
$160-200k
+ Eligible for performance-based compensation
201-500 employees
Company mission
To power the world’s most passionate storytellers.
Role
Who you are
- This is a high-impact leadership role ideal for a seasoned marketing leader with deep expertise in advertising and publisher technology
- 10+ years of experience in B2B product marketing, with 5+ in advertising, video, or publisher technology
- Deep understanding of digital publishing and advertising ecosystems, including OVPs, SSPs, DSPs, CTV, identity, and measurement
- Proven success launching and commercializing enterprise-level, platform-based or monetization-focused products
- Excellent storytelling, writing, and communication skills across technical and executive audiences
- Demonstrated leadership in cross-functional, fast-paced environments and experience mentoring teams
- Analytical and insight-driven; strong operational focus and fluency with marketing performance metrics
Desirable
- Background in working directly with digital publishers or media platforms
- Experience contributing to industry initiatives via IAB, Prebid, or similar groups
- Strong portfolio of thought leadership content and GTM campaign success stories
What the job involves
- Minute Media is seeking a seasoned Vice President of Marketing to define and lead the strategic direction of our B2B marketing function, driving awareness, adoption, and revenue for our proprietary technology solutions including our Online Video Platform (OVP) and Supply Side Platform (SSP)
- You'll develop and execute a comprehensive B2B marketing strategy that integrates product marketing and GTM planning to Minute Media’s technology platform expansion and revenue growth
- Craft compelling, differentiated product positioning and messaging that articulates business value, resonates with decision-makers, and clearly addresses market needs
- Collaborate cross-functionally with Product, Business Development, and Customer Success to ensure the successful launch of new products and competitive positioning of existing products
- Lead the creation of campaign content including product decks, case studies, and educational materials to empower sales teams and support client decision-making
- Deliver market and audience insights to inform product roadmaps and positioning strategies, to keep the platform ahead of shifting trends in the video, publishing, and advertising landscapes
- Participate in high-stakes client engagements and key industry events, articulating complex technical capabilities in compelling, client-friendly terms
- Build integrated programs across digital, content, events, and partner channels enhancing Minute Media’s credibility and voice in the ecosystem
- Mentor and guide cross-functional partners and junior marketers, fostering a culture of innovation, collaboration, and operational excellence
Our take
Minute Media operates in the ever-evolving digital sports and entertainment landscape, where innovation is key to staying ahead. As traditional media struggles, digital platforms that focus on niche, engaging content - especially in sports - are thriving. And this is something Minute Media is capitalizing on. engaging global audiences across multiple channels, including social media, streaming, and interactive content.
The company owns and operates renowned sports brands, including Sports Illustrated, The Players' Tribune, FanSide, and 90min. Alongside this, it provides sports highlight rights through its acquisition of STN Video, a move that enhances its offerings of video content and distribution technology.Helping the company firmly establish itself as a leader in digital sports media.
On top of this, the company has recently been making significant strides, securing substantial funding and successfully raising its valuation to over $1B. With growing revenue from branded content and a focus on high-demand areas, like women's sports, Minute Media's future is looking very bright.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Oct 2022
$25m
LATE VC
Sep 2021
$20m
LATE VC
Total funding: $205.8m
Company HQ
Hudson Square, New York, NY
Leadership
Asaf Peled
(Founder & CEO)Previously a Senior Manager of Corporate development at Cisco Systems, Board Observer at Qumranet (Red Hat), and Senior Associate at Apax Partners MidMarket.
Salary benchmarks
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