Senior Demand Generation Marketing Manager, Clair
$115-165k
+ Variable compensation
3 days a week in office
Wage advance service
Job no longer available
Wage advance service
21-100 employees
Job no longer available
$115-165k
+ Variable compensation
3 days a week in office
21-100 employees
Company mission
To create financial freedom for America’s workforce.
Role
Who you are
- You are a marketing maverick, a blend of strategic genius and tactical expert. You thrive on the challenge of developing and executing nuanced demand generation strategies that make waves in niche markets
- You are not just experienced—you are an innovator who can roll up your sleeves and make things happen. You know how to engage a highly targeted audience and drive growth through creative, out-of-the-box tactics
- Experience: 5+ years in B2B marketing with a proven track record in demand generation, lead nurturing, and marketing automation. Experience working closely with sales teams and C-suite executives is essential
- Skills: Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems. Strong analytical skills with the ability to interpret data for informed decision-making
- Mindset: Entrepreneurial, hands-on mindset with a willingness to tackle any task to drive success. Flexibility and resourcefulness are key in our dynamic environment
- Communication: Exceptional communication and interpersonal skills with the ability to develop marketing materials that support sales and business development
- Project Management: Excellent project management skills with the ability to handle multiple projects simultaneously
What the job involves
- Innovative Campaign Development: Craft and launch highly targeted demand generation campaigns across various channels, including LinkedIn, industry-specific platforms, and direct marketing. Your approach will be anything but ordinary, employing guerilla marketing, ABM, and trade marketing to capture the attention of a select group of 150 companies and key individuals
- Lead Nurturing Excellence: Design and implement sophisticated lead nurturing programs that guide prospects through the sales funnel. Utilize marketing automation and CRM tools to track performance, analyze results, and continuously optimize for maximum impact
- Cross-Functional Collaboration: Forge strong partnerships with sales and partnership teams to ensure marketing initiatives are perfectly aligned with sales objectives. Build a robust pipeline strategy that converts high-value targets into active prospects
- Compelling Content Creation: Work with the content team to produce compelling and engaging materials that align with campaign objectives and resonate with the target audience
- Strategic Market Analysis: Stay ahead of industry trends and competitor activities to identify new opportunities for demand generation. Your insights will drive our strategies and keep us at the forefront of the market
- Budget Mastery: Manage the demand generation budget with precision, ensuring campaigns are delivered on time and within budget. Measure ROI meticulously and refine strategies to enhance future performance
- Brand Visibility Enhancement: Shape Clair’s presence within the HR Tech and Benefits industries by managing participation in key events and groups. Your efforts will elevate our brand visibility and reputation
Our take
Clair is a social impact fintech startup offering instant no-fee pay access, so that gig companies and HR tech can offer hourly workers cash advances on their earnings. It aims to both mitigate the risks taken on by workers in the growing gig economy, and help gig companies recruit and retain their workforce in a market characterized by fluctuating demand.
Clair secured a high level of funding from Thrive Capital, a big win given their reputation for funding and building game-changing fintech. This is a game that certainly looks set to change - with 80 million hourly workers and 60 million gig workers, this precariously positioned segment of the US workforce is both large and growing.
Mastercard, MetaBank, and Galileo have all thrown their weight behind Clair to provide the financial infrastructure that makes their payment model possible. Following the recent surge in the gig economy, Clair offers both an attractive and necessary tool to sustain the livelihoods of the people working in this sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2025
$23.2m
SERIES B
Jul 2023
$25m
EARLY VC
Total funding: $68.3m
Company benefits
- 100% Medical, Dental, & Vision Coverage, with option to extend to your family
- Fully-paid parental leave
- Company-sponsored 401k, HSA, and FSA
- Unlimited vacation
- Work from home setup allowance
- Access to your earnings every day on Clair
- Company-sponsored short-term and long-term disability insurance
Company HQ
Flatiron District, New York, NY
Leadership
Alex Kostecki
(Co-Founder, President & COO)Alex worked at Deloitte for 6 years, spending time in strategy and operations consulting before co-founding Clair.
Nico Simko
(Co-Founder & CEO)Nico worked in Fintech M&A at J.P. Morgan and is part of the Finance Council for Forbes.
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