Senior Director of Demand Generation, Iterable
$188-264k
+ Equity
AI-powered customer communication platform
Open for applications
AI-powered customer communication platform
501-1000 employees
Open for applications
$188-264k
+ Equity
501-1000 employees
Company mission
To connect people with products that bring them joy.
Role
Who you are
- 10–15+ years in B2B SaaS demand generation, growth, or revenue marketing roles
- Proven track record of owning pipeline in mid-market and enterprise contexts
- Deep experience across field marketing, ABM, integrated campaigns, and paid media
- Strong operational mindset, comfortable with forecasting, attribution, and performance metrics
- Credibility with Sales leadership and experience building high-trust sales-marketing partnerships
- Demonstrated ability to invent creative programs that break through competitive noise
- Experience leading and scaling global teams
- Clear, executive-level communicator capable of simplifying complex tradeoffs
What the job involves
- We’re looking for a Sr. Director, Global Demand Generation to own the end-to-end engine that drives new pipeline growth and accelerates deal velocity across mid-market and enterprise accounts globally
- This role owns field events, ABM, integrated campaigns, paid media, and webinars—and is accountable for pipeline results, forecast accuracy, and measurable revenue impact
- Reporting to the CMO, you’ll partner closely with Sales, RevOps, Product Marketing, and Brand to build a demand engine that balances short-term pipeline goals with long-term system health, while introducing creative, differentiated programs that break through the noise in a competitive market
- Own global demand strategy and outcomes
- Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
- Translate revenue goals into clear, measurable demand plans, forecasts, and operating metrics
- Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
- Lead key demand channels and programs
- Field & Event Marketing: Design flagship, regional, and executive programs that accelerate enterprise deal velocity
- ABM: Lead an account-based motion that is targeted, sales-aligned, and measurable
- Integrated Campaigns: Drive always-on and moment-based campaigns across multiple channels
- Paid Media: Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channels
- Webinars & Virtual Programs: Develop scalable virtual programs that generate qualified pipeline and amplify thought leadership
- Operate with rigor and credibility
- Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
- Inspect performance regularly and optimize spend and programs based on impact
- Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
- Build and lead a high-performing team
- Lead, coach, and scale a global team across multiple demand functions
- Clarify ownership, priorities, and success metrics for all team members
Our take
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is huge, and the opportunity within this sector has bought with it considerable competition for Iterable. Despite this, the company has firmly established a name for itself and now has over 1000 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding in 2021, and a change in leadership that same year, Iterable has invested in several sales-focused AI technologies in order to appeal to enterprise companies. In 2025 it achieved the feat of surpassing one trillion customer interactions, demonstrating that its momentum is still very strong.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Medical, Dental & Vision Insurance
- Life & Disability Benefits
- Flexible Spending Accounts
- Health Savings Accounts with Employer Contributions
- Premium Calm Membership
- Health and Fitness Stipend
- Paid Parental Bonding Leave
- Paid Sabbatical
- Internet and Mobile Phone Reimbursement
- Learning and Development Stipend
- Family Forming Benefits
- Paid Holidays
- Flexible Time Off
- Balance Days
Company HQ
Financial District, San Francisco, CA
Leadership
Andrew Boni
(Founder & Chief Scientist)Was CEO of the company for 4 years. Previously an Application Services Developer at Boston College and Lead Web Developer at Kollaboration Boston.
Sam Allen
(CEO)Accomplished executive who has managed $3B+ P&Ls. Spent almost 11 years at Salesforce and previously co-founded and was CEO at ScanCafe.
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