Senior Performance Marketing Manager, Archive

• This role is both strategic and executional, requiring deep expertise in DTC e-commerce marketing across multiple performance channels—including Google Ads, Meta, TikTok, email, and more—to drive traffic and conversion for our partners’ resale programs
• Marketing Expert: 5+ years of experience in performance marketing, with a strong background in DTC e-commerce. Experience in retail, resale, or circular economy business models is a major plus
• Omnichannel Experience: Strong proficiency across digital marketing platforms (Google Ads, Meta, TikTok, Klaviyo, etc.), SEO, and organic strategies
• Strategic & Hands-On: Ability to develop high-level marketing strategies while also executing and optimizing campaigns directly
• Analytical & Data-Driven: Experience leveraging marketing analytics to inform decision-making and improve campaign performance
• Collaborative & Brand-Focused: Ability to work closely with brand partners to align on marketing initiatives and drive mutual success

Desirable

• We are looking for a Senior Manager of Performance Marketing to join our Growth and Brand Success Team to drive marketing success for our brand partners’ resale sites
• You will propose, develop, and often implement key marketing campaigns that exponentially grow brand resale initiatives
• Given our B2B2C model, this role requires deep collaboration with brand partners and a strong understanding of retail and resale marketing strategies
• Experience in resale or re-commerce is a major plus
• Develop and execute data-driven marketing campaigns across paid, owned, and earned channels to drive resale growth
• Optimize performance marketing initiatives, tracking key metrics and making data-informed adjustments
• Create scalable marketing playbooks and best practices to streamline execution across brand partners
• Set clear KPIs, conduct A/B testing, and analyze campaign data to maximize ROI
• Collaborate cross-functionally with Brand Success, Sales, and Product teams to align marketing efforts with business goals