Product Marketing Manager, uberall
All Uberallers are part of our long-term incentive program through VSOP/ESOP
Multi-location customer experience platform
Job no longer available
Multi-location customer experience platform
201-500 employees
Job no longer available
All Uberallers are part of our long-term incentive program through VSOP/ESOP
201-500 employees
Company mission
To empower businesses to deliver great experiences to local customers.
Role
Who you are
- We are looking for someone strong at messaging and storytelling to contribute to the success of a high-performance marketing team
- 5+ years in product marketing
- Proficiency in short-form copywriting (copy that converts) and messaging
- The aptitude for managing multiple product launches in a fast-paced agile environment with tight deadlines and numerous stakeholders
- Experience in competitive research and analysis
- Excellent verbal and written communication skillsGood organizational and analytical skillsAbility to multitask and prioritize to meet deadlinesStrong collaborator with excellent interpersonal skills
- Highly self-motivated
- Ability to travel internationally (2x a year)
- BA or BS degree B2B
- SaaS marketing experience preferred
What the job involves
- As a product marketing manager, you will work closely with the Product, Marketing, Customer Success, and Sales teams to develop and manage go-to-market (GTM), product positioning, messaging, and sales enablement
- You will need to quickly become an expert on Uberall products, the market, our customers, and competitors to translate this knowledge into high-impact positioning and messaging that communicates the value of our platform and increases our pipeline, product adoption, upsell, and renewals
- Build product positioning and transform it into clear, high-conversion messaging/copy
- Build pitch decks for Sales and Customer Success teams that increase win rate and upsell. Build and deliver product marketing content webinar to increase product adoption
- Lead and manage product launches - across multiple stakeholders, ensuring messaging across channels is highly engaging and increases product adoption
- Work with the head of Product Marketing to craft strategic framing, ICPs, buyer personas, and strong messaging/positioning
- Perform market research, win/loss, and competitive analysis to drive ongoing differentiation, fine-tune positioning and messaging
- Understand our customers, their needs, and how Uberall products meet those needs; be one conduit for the voice of the customer to the product team and company
- Develop sales enablement tools including battle cards, sales presentations, ROI calculators, positioning documents/FAQs, and more
- Work closely with product managers to understand the products deeply and how they solve customer pain points
- Work closely with sales and customer success to understand their needs and enablement
- Maintain strong alignment with content marketing and growth marketing
Our take
Location-based services are now part of our everyday lives, but there are still gaps in the way location information interacts with accurate data. Uberall solves this problem by connecting companies with local customers through search and discovery, engagement and conversion.
Uberall helps brick-and-mortar companies to provide more accurate information about themselves across the apps that customers use to discover them. The company's impressive roster of customers now includes Hyundai, Pizza Hut and Lufthansa, as well as a raft of small- and medium-sized businesses.
This breadth of customer base is testament to the benefits Uberall brings to businesses. The company continues to expand and diversify its services, both through acquisitions and platform development. An important integration with Apple Business Connect is also helping solidify its utility for clients, to place the platform as a top choice into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jun 2021
$115m
GROWTH EQUITY VC
Sep 2018
$25m
SERIES B
Total funding: $175.6m
Company benefits
- Corporate Shopping Discounts
- Dog Friendly Offices
- Home Office / Remote Work
- Language Courses (German & Business English)
- Flexible Working Hours
- State of the Art Hardware
- Personal Development Budget
- LinkedIn Learning & internal training
- Virtual Stock Option Plan (VSOP) and an Equity Plan (ESOP) for all eligible employees
Company values
- Grow Together - We are free to be ourselves and we treat others with the respect and friendship they deserve. We want to grow together and nothing is ever only someone else’s problem. We are humble and nice and we mean well
- Demonstrate Passion & Performance - We put our heart and soul into everything we do and we are passionate about the people we do it with. We challenge ourselves and others and aspire to deliver results that leave a long-lasting impression
- Be Bold & Drive Change - We are bold and determined decision makers who are not afraid of mistakes. We drive for change and take ownership of our actions and decisions
Company HQ
Brunnenviertel, Berlin, BE
Articles
Leadership
David Federhen
(Founder & Board Director)Started out as a Strategy Consultant at Roland Berger, and previously founded Returbo.
Florian Hübner
(Founder & President)Previously worked as a Consultant at McKinsey, and founded Berlin Tech Meetup.
Anthony Foy
(CEO)Investor and Board Director at CloudSigma. Formerly CEO at Qredo, Workshare and SkyDox, as well as Group Managing Director at Interxion.
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