Principal Product Marketing Manager, Circle

$175-225k

Annual Bonus Target: 17.5% + Equity

macOS

Slack

Expert level

San Francisco Bay Area

More information about location

Digital dollars for global prosperity

Job no longer available

Digital dollars for global prosperity

1001+ employees

FintechB2BCryptocurrencyBankingPaymentsDeep TechFinancial ServicesSaaSBlockchainWeb 3.0

Job no longer available

$175-225k

Annual Bonus Target: 17.5% + Equity

macOS

Slack

Expert level

San Francisco Bay Area

More information about location

1001+ employees

FintechB2BCryptocurrencyBankingPaymentsDeep TechFinancial ServicesSaaSBlockchainWeb 3.0

Company mission

To raise global economic prosperity through the frictionless exchange of value.

Job

Company

Role

Who you are

10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred
Deep knowledge of blockchain, digital currency, fintech, and capital markets
Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products
Experience with driving GTM strategy and execution alongside highly cross-functional teams
Highly independent and motivated to go deep in the tech and learn
Thrives in unstructured environments and builds order in chaos
Familiarity with Slack, Google Workspace, Coda, and macOS

What the job involves

Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle’s platform of developer tooling and blockchain infrastructure
This role will report to our Senior Manager of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar
Serving as the subject matter expert on our products’ features and benefits, competitive landscape, customer segmentation, and platform narrative for developers
Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives
Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products
Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies)

Our take

Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.

The company is backed by the world’s largest asset manager, BlackRock, as well as crypto exchange company Coinbase, and has been proactively preparing for possible upcoming federal regulations. Regardless of the current crypto downturn, this means that Circle is still well-placed to see steady long-term growth.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

19% employee growth in 12 months

Glassdoor (4.1)

Company

Funding (last 2 of 8 rounds)

Apr 2022

$400m

GROWTH EQUITY VC

May 2021

$440m

GROWTH EQUITY VC

Total funding: $1.1bn

Company benefits

We offer flexible paid time off — so you can thrive at work, and at rest
No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program

Company HQ

South Boston Waterfront, Boston, MA

Leadership

Jeremy Allaire

(CEO)

Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.

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