Growth Marketing Manager, Pager
$75-90k
Office located in Boulder, Colorado
Virtual healthcare platform
Be an early applicant
Virtual healthcare platform
201-500 employees
Be an early applicant
$75-90k
Office located in Boulder, Colorado
201-500 employees
Company mission
To transform the way that consumers interact with their healthcare.
Role
Who you are
- 3 + years of experience in B2B growth marketing within healthcare/digital health
- Proven quality and performance – hands-on success implementing lead-gen campaigns and developing valuable content, including ABM, long-form content, landing pages, sales sheets, sales decks, emails, video scripts, interactive content, etc
- Persuasive storyteller skilled at conceptualizing and outlining unique, compelling narratives that can convince someone to buy or learn more
- Excellent writer & editor eager to roll up your sleeves to draft, edit, and proof for quality, clarity, consistency, and eloquence
- Entrepreneurial attitude with ability to identify and explore creative solutions to new challenges; be resourceful and able to recruit and cultivate ideas from internal SMEs and customers
- Proactive problem solver - be able to thrive in uncharted territory, be flexible and open to changing priorities, and be resourceful and collaborative
- Ferocious attention to detail, with a demonstrated metrics orientation
What the job involves
- Pager Health is searching for an experienced, passionate, enterprise / B2B SaaS Growth Marketing Manager who is looking for a career at a high-growth organization dedicated to changing the way healthcare works!
- Support the development of and implement/execute multi-channel demand generation strategies to drive qualified leads and revenue growth through channels like email marketing, digital advertising, webinars, social media, and ABM campaigns
- Support campaign planning and drive execution and optimization to generate and nurture leads across various stages of the sales funnel, working closely with the sales team for alignment
- Collaborate with Product Marketing, Sales, and Content teams to create compelling content and offers (e.g., ebooks, webinars, white papers) tailored to target personas and verticals
- Manage marketing automation platforms (e.g., Pardot) and CRM tools (e.g., Salesforce) to track lead generation, scoring, and nurturing processes, ensuring smooth handoffs to sales and SDRs
- Monitor key performance metrics such as lead volume, conversion rates, pipeline growth, and cost per lead, making data-driven decisions to optimize campaign performance
- Support both the development and execution of ABM campaigns, including personalized outreach to high-value target accounts, aligning marketing activities with sales goals
- Test and iterate on campaign messaging and tactics, leveraging A/B testing and other performance analyses to improve demand generation efforts continually
- Drive the generation of qualified leads that convert into opportunities and pipeline, supporting sales revenue goals
- Optimize demand generation processes and tools, ensuring efficient lead nurturing, scoring, and handover to sales
- Increase marketing-influenced pipeline by consistently executing high-impact campaigns that align with revenue objectives
- Ensure cross-functional collaboration with sales, product marketing, and content teams to create aligned demand generation strategies that resonate with target customers
Our take
Pager is a virtual care platform that delivers a range of services to healthcare clients. The app allows patients to schedule appointments and connect with caregivers and medical professionals while providing telemedicine, after-care follow-up, and various other options.
Since its rebranding in 2014, Pager has experienced substantial growth, reflecting the increasing demand for telehealth solutions. The company has formed several partnerships with established healthcare providers, including a notable deal with Horizon Healthcare Services in 2017. These collaborations have helped expand Pager's reach and integrate its services into existing healthcare systems.
Interest from private investors has also been significant, with the company securing substantial funding. However, Pager faces intense competition in the telehealth market, which is projected to be worth $191.7B by 2025. Competitors like NextGen Healthcare EHR, ReveneueWell, SimplePractice, and OnCall Health present alternative solutions, making it crucial for Pager to continually innovate and differentiate itself in this rapidly evolving space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$6.1m
LATE VC
Sep 2021
$50m
SERIES C
Total funding: $113.5m
Company benefits
- Medical (Free medical plan option for employees and affordable plan options for families)
- Health Savings Account (HSA) (Employer HSA contribution)
- Flexible Spending Accounts (FSA)
- Dental
- Voluntary Vision
- Life Insurance (Company paid)
- Accidental Death and Dismemberment (AD&D) Insurance (Company paid)
- Voluntary Life and Accidental Death and Dismemberment (AD&D) Insurance
- Short-Term Disability (STD) (Company paid)
- Long-Term Disability (LTD) (Company paid)
- Employee Assistance Program (EAP) (Company paid)
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Pet Insurance
Company HQ
Midtown South, New York, NY
Articles
Leadership
Walter Jin
(Chairman & CEO)Alongside being the CEO of Pager, they are the co-founder and General Partner at three Fields Capital. Previously co-founded The Innovation Institute where they served as the CIO for 4 years.
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