Senior Manager of Partnership Strategy & Activation, SharkNinja
$129.5-198.5k
+ ESPP
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$129.5-198.5k
+ ESPP
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 6-8 years in partnerships, talent, media, or brand strategy with meaningful experience in deal structuring and evaluation, not just execution
- Strong analytical foundation: comfortable building models, interpreting platform and brand lift data, and designing measurement frameworks from scratch
- Experience working across commercial and retail environments; you understand how a social moment translates downstream to sell-through
- Able to operate with rigor and speed; you build frameworks that scale, not one-off decks
- Strong communicator, you can sell a point of view to senior stakeholders and simplify complexity for partners
What the job involves
- This role sits at the center of how we evaluate, build strategies, and activate talent partnerships. You’ll own the strategic frameworks that determine how we invest in talent, from global brand ambassador deals to regional and long-term macro influencer relationships, and ensure every partnership is held to a rigorous, data-backed standard of performance. You’ll be the connective tissue between partnerships, analytics, social, and commercial teams, translating deal logic into measurable business outcomes
- Lead cross functional activation and commercialization of talent & brand partnerships, aligning social, marketing, media, creative, sales, and retail teams to maximize brand impact and business results
- Produce internal and partner-facing performance reports, briefing decks, and post-campaign learnings that drive smarter future investments
- Build and maintain the deal proposition framework that governs how we evaluate and tier talent partnerships, defining the rigor applied to global brand ambassador deals vs. regional vs. macro talent, including financial thresholds, strategic fit criteria, and expected ROI
- Manage contract terms including deliverables, usage rights, paid vs. organic KPI splits, and measurement requirements
- Drive continuous benchmarking vs. competitors and category trends to pressure-test our deal logic and inform partnership strategy
- Define and own KPIs and benchmarking frameworks across the partner portfolio including organic and paid social, OTT and paid media, brand awareness and lift, revenue lift, and virality
- Build and maintain partner scorecards and dashboards; run A/B tests, attribute impact, and translate findings into clear optimization recommendations
- Develop predictive models to forecast partner contribution to social and business objectives at the time of deal evaluation and post-launch
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
Share this job
View 91 more jobs at SharkNinja