Head of Product Marketing, Filevine
$240-320k
More information about location
Operating intelligence for modern legal practice
Open for applications
Operating intelligence for modern legal practice
501-1000 employees
Open for applications
$240-320k
More information about location
501-1000 employees
Company mission
To change the way legal work gets done for law practitioners and their clients.
Role
Who you are
- The ideal candidate has deep legal industry knowledge who can represent Filevine credibly at the highest levels—in print, in person, and online—while ensuring that everything the company produces about its product is accurate, compelling, and audience-appropriate
- JD strongly preferred. If you are applying and don’t have a JD, we will want to see deep knowledge of the legal industry, including how legal professionals—work, think, and make purchasing decisions
- Demonstrated ability to write clearly and compellingly about complex products and industries; this role requires strong original writing skills, not just editing
- Proven ability to represent a company credibly at industry events, in media appearances, and through social media thought leadership
- Strong cross-functional collaboration skills with the ability to work effectively across product, sales, marketing, and customer success
- Experience conducting or participating in customer research, beta programs, or case study development
- Comfortable advising sales and engineering teams on messaging, demos, and talk tracks
- Outstanding written and verbal communication skills; able to adapt content for varied audiences from legal practitioners to executive buyers
What the job involves
- The Head of Product Marketing will serve as the definitive subject matter expert on Filevine's product and the legal industry, owning the substance of all product and marketing content across the company
- Reporting directly to the Chief Product Officer, this is a highly cross-functional role that bridges product, sales, marketing, and customer success
- Own the product and industry substance of all marketing content—including press releases, website copy, white papers, thought leadership pieces, and event session structures—ensuring accuracy, audience-appropriateness, and strategic alignment. This includes writing first drafts and partnering with marketing to refine final deliverables
- Maintain and update Filevine's ideal customer profile (ICP) and core product information, ensuring all go-to-market teams are working from a consistent, current foundation
- Collect screenshots, demo recordings, and visual assets for new products and features to support launch readiness and ongoing sales enablement
- Attend 8–10 high-profile industry events annually as Filevine's on-the-ground subject matter expert, representing both product and industry expertise to customers, prospects, and industry influencers
- Participate in podcasts, media interviews, and speaking engagements to articulate the value of Filevine's product to legal professionals and broader industry audiences
- Develop and maintain a thought leadership presence on social media, building a personal brand that reflects Filevine's expertise and perspective in the legal technology space
- Conduct customer interviews to surface insights on use cases, buying motivations, and product value—activating findings across product, sales, and marketing teams
- Collect and synthesize post-launch feedback from customers and internal teams to inform future product iterations and refine messaging
- Set up and manage beta test programs for new products and features, coordinating participant recruitment, communications, and feedback collection across internal and external stakeholders
- Advise product managers on use case validation throughout the Software Development Life Cycle, providing market and customer perspective to inform product decisions
- Build and own Filevine's customer reference program—identifying, cultivating, and managing a library of referenceable customers that sales, marketing, and product teams can leverage
- Advise sales engineering on demo talk tracks and messaging, ensuring that how the product is presented in the field reflects its true value and differentiators
- Collaborate with marketing to develop go-to-market plans for new product launches and feature releases, ensuring that positioning, messaging, and distribution are grounded in deep product and customer knowledge
- Serve as an internal resource for product and industry knowledge, reducing executive dependency on individual leaders for content approvals and customer reference requests
Our take
Law firms, corporate legal teams and government agencies are under increasing pressure to handle more work, more data and tighter timelines, all without increasing costs. As a result, demand is growing for legal technology that can automate routine tasks, organize complex information and also help laywers work faster and more accurately. AI has become a key part of this change, and today it's hard to find interest in legal tech that doesn't have AI at its core.
Filevine is a good example of how this shift is playing out, Founded in 2014, the company began as a software-as-a-service platform helping legal teams manage cases, documents, billing and payments in one place. Over time though, Filevine has expanded into what it now calls a Legal Operating Intelligence System, bringing intelligence into the full lifecycle of a legal matter. And in recent years, the focus has moved strongly toward AI, as most of the company's revenue comes from its AI products rather than from its original software.
This growth shows just how well its aligned with where the market is heading, and with $400M from major investors, it continues to expand its platform, adding AI tools that connect across legal workflows. By bringing together case management, depositions, contracts and drafting into a single system, Filevine has positioned itself as a central operating platform for modern legal teams.
Steph
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2025
$400m
LATE VC
Apr 2022
$108m
SERIES D
Total funding: $825.6m
Company benefits
- Medical, Dental, & Vision Insurance
- Competitive & Fair Pay
- Short & long-term disability
- Maternity & Paternity leave
- Centrally located open office in Sugar House
- Company swag that will make your friends envious
- Opportunity to make an impact on Day 1
Company HQ
Sugar House, Salt Lake City, UT
Leadership
Ryan Anderson
(Co-Founder & CEO)Ryan co-founded Filevine in 2014 and has served as the CEO since.
Salary benchmarks
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