Senior User Acquisition Specialist, Jam City
Mobile gaming developer
Open for applications
Mobile gaming developer
501-1000 employees
Open for applications
501-1000 employees
Company mission
To provide unique and deeply engaging mobile games that are played by tens of millions of people across the globe.
Role
Who you are
- We’re on the hunt for innovators who consider themselves dynamic, collaborative and thrive in a fast-paced environment
- We're looking for a talented media buyer with a passion for marketing, user acquisition and games
- 2+ years of experience in performance marketing
- Experience with Google, ad networks, DSPs or other media platforms
- Strong Excel (and their Google suite equivalents) and analytical skills
- Ridiculously awesome work ethic
- Experience managing relationships with media platforms
- Excellent written and spoken communication skills
- Ability to thrive in a fast-paced environment, managing multiple priorities effectively
- Quick and willing learner with a proactive approach to problem-solving
- A passion for casual and mobile games!
What the job involves
- As a leading mobile games developer, Jam City is looking to “level up” our talent
- Jam City is on the hunt for the best and brightest Senior User Acquisition Specialist in Los Angeles to work on our next generation of top-10 cross-platform games
- This role will support the marketing team’s efforts on player acquisition campaigns, coordinate with marketing designers to come up with the next eye-catching creative, and manage budgets and marketing strategy
- You'll be responsible for managing a multi-million dollar marketing budget. Plan, monitor, and optimize UA and retargeting campaigns to profitably acquire users for games in the Jam City portfolio
- Drive innovation on user acquisition strategies by staying on top of competitors, market trends, and by constantly testing
- Maintain great relationships with media partners to explore new media buying opportunities and ROAS goals at scale
- Work closely with Creative Marketing and ASO teams to maximize synergies and execute holistic growth strategy
- Communicate regularly and clearly to cross-functional teams, including the product/game team and leadership
- Identify opportunities for automation and process improvements
- Own and present key performance metrics including ROAS and internal KPI targets on acquisition marketing to senior leadership
Our take
Jam City is a game development company behind some of the most popular mobile games played today, including Jurassic World Alive, Disney EmoJi Blitz and Cookie Jam. The company differentiates itself from others in this with its focus on licensed properties, holding deals with Disney and Warner Brothers among others to produce games featuring their characters. This instant brand recognition has vaulted it to a strong market position, with billions of games downloaded and over $4 billion in sales to date.
Despite extremely strong investor backing and a solid revenue stream, the company has encountered difficulties in the market. After scrapping plans to go public through a merger in 2021, it reduced its headcount to bring its operations in line with market conditions. Having also reshuffled its leadership team, it is now in a stronger position for sustained growth going forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2021
$175m
LATE VC
Jan 2019
$145m
GROWTH EQUITY VC
Total funding: $477m
Company benefits
- We have several choices of medical plans with a range of coverage levels and costs, including a 100% employer-covered plan
- Healthy teeth and gums are important to your overall wellness. Jam City has 2 PPO plan options
- Your eyes are important to us. We offer vision coverage so you can save money on eligible eye care expenses
- So you can focus on you, we offer access to a free personal health assistant
- Regular, full-time employees are eligible to take up to 12 weeks of paid parental benefit within the one-year period
- Jam City has an online community to meet and exchange stories, tips, and joy with your fellow Jam Citizen Parents
- 5 days for Kin Care for family members including (but not limited to) your grandparents, siblings and pets
- You can purchase supplemental life insurance in addition to the Company-paid Life and Accidental Death (AD&D) insurance provided to you on day one
- Start saving for a financially secure retirement with the Jam City 401(k) savings plan—it has benefits that beat other savings accounts
- Unlimited PTO
- Paid Sick Time
- Wellbeing Programs
- Casual Dress
- Company Events
- Dog-Friendly Offices
Company HQ
Hayden Tract, Culver City, CA
Leadership
Josh Yguado
(CEO)Former Investment Banker at ING. Since then, has been in Strategic Planning at MTV Networks/Nickelodeon, and Strategy & Business Development at Fox Networks Group. Was previously COO of Jam City since its founding but has stepped up to CEO in January 2023.
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