Principal Product Manager, Dutch

• This role is perfect for a seasoned product leader who thrives in fast-paced, mission-driven environments and knows how to turn customer insights into high-impact product decisions
• If this sounds of interest to you, we’d love to hear from you!
• Minimum 5–10 years of product management experience, including time as a senior IC, group PM, or principal PM
• Experience leading end-to-end purchase funnels—from product detail pages through cart and checkout—ideally in Shopify or a similar platform
• Background in improving conversion rates and understanding what drives them
• Familiarity with membership or subscription-based eCommerce
• Curiosity and data-savvy mindset—comfortable running your own queries and working with analysts to structure the data you need
• Ability to thrive in cross-functional environments, and know how to build consensus across design, engineering, operations, and execs
• Being a self-starter who’s comfortable with ambiguity, proactive about making decisions, and clear in communicating your rationale
• Ability to iterate quickly—you’re always thinking about the next A/B test, and you have experience running and analyzing experiments
• Passion for user research and regularly speak to customers to guide roadmap and improve product-market fit

Desirable

• We're looking for a Principal Product Manager to own and evolve the full member experience at Dutch—from vet consultations to product purchases and account management
• You’ll be responsible for creating a seamless, high-converting journey that keeps our members engaged and supported throughout their time with us
• You’ll lead the strategy and execution for key parts of our business—call scheduling and messaging flows, shopping and checkout experiences, and member account functionality
• You’ll also shape our future mobile app and play a critical role in how we use data to drive retention and product insights
• Own and evolve the member site experience—from first vet interaction to post-purchase follow-up
• Lead the strategy and execution of core customer journeys across vet access, treatment plan checkout, and account management
• Define and deliver the site roadmap with measurable outcomes and continuous iteration
• Partner with UX and engineering teams to launch our first mobile app experience
• Drive a data-informed product approach, including identifying key metrics and building tools that provide insights into behavior, conversion, and retention
• Collaborate across engineering, design, lifecycle marketing, and leadership to align vision, scope, and execution
• Be hands-on: research, build, test, and iterate. Expect to wear multiple hats and lean into problem-solving where needed