Webinar Marketing Manager, Egnyte
$90-105k
AI-powered content cloud
Be an early applicant
AI-powered content cloud
1001+ employees
Be an early applicant
$90-105k
1001+ employees
Company mission
To enable organizations of all sizes to unlock their content's full potential - efficiently, securely, and responsibly
Role
Who you are
- 5+ years in B2B Demand Generation, or Digital Marketing
- Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen. pipeline targets
- Experience with Zoom Webinars, Marketo, Stensul, OutReach, Asana, Tableau and Salesforce (SFDC)
- Sales Engagement - Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagement
- Proficiency in AI tools for copy generation and in event engagement and program scaling
- Knowledge and experience in demand gen campaigns (i.e. cost per lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaigns
- Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status
- Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills
What the job involves
- We are seeking a strategic Webinar Marketing Manager to act as the primary architect of our hosted and 3rd party webinar programs
- This role sits at the critical intersection of Product Marketing, Demand Generation, and Sales
- You won’t just be "running Zooms"— you will be translating industry trends, product value propositions and use cases into high-engagement events
- You’ll own the entire lifecycle, from the calendar creation to the first promotional email in Marketo to the follow up sequence in Outreach and post event on demand promotions
- In addition to owning the webinar program you will also contribute to other demand gen initiatives as needed
- Own calendar of 15+ webinars a month. Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverables
- Align strategy with broader Demand Generation campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goals
- Work with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling content
- Ensure all campaign assets (landing pages, emails, social, slide decks) adhere to current messaging and brand guidelines
- Driving Registration & Audience Growth
- Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance
- Manage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions. Leverage AI to and speed up execution and optimize
- Work with Campaign opps team to build and manage programs in Marketo, including registration forms, confirmation triggers, and calendar invites
- Database Segmentation: Identify and target specific segments to ensure the right audience is targeted
- Day-of Production & Execution
- Technical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitions
- Live Engagement: Moderate live Q&A, launch strategic polls, and manage "Call to Action" buttons to drive mid-webinar demo requests
- Troubleshooting: Serve as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendees
- AI Repurposing: Use AI video tools to identify high-value moments and quickly clip them for "snackable" social content for the campaigns, email team, and sales reps
- Sales Enablement & Follow-Up
- Build and deploy sequences in Outreach for XDRs, including personalized talking points and offers based on attendee engagement
- Configure automated workflows to ensure "Hot Leads" are routed to the appropriate AE in Salesforce immediately
- Translate attendee behaviors (e.g., questions asked, time spent) into "intent signals" visible to Sales within their SFDC view
- Deliver a 24-hour turnaround kit for Sales, including a session summary, attendee "hot lists," and pre-written email templates
- Performance Reporting
- Use Tableau, SFDC and Marketo to track and report on end to end campaign performance
- Tracking, reporting and analyzing campaign and tactic performance using data-driven insights
- Optimizing based on performance and targets
Our take
Cloud-based solutions for data management, security and GDPR compliance are increasingly important to the management of tech businesses. However, the tools available are modular and result in systems becoming complicated and time-consuming to use effectively.
Egnyte provides an integrated solution for GRDP compliance and data security. The startup reduces the likelihood of digital threats whilst maximizing efficiency for data management and compliance. Its software can locate, secure and lock down data to ensure security and compliance are taken care of within a single software package.
The company originally focused on data management, offering compliance and security as optional add-ons. However, due to the increasing complexity of data regulations, Egnyte switched to a more unified approach. The company is held in high regard, within an industry set to soar in value over the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2018
$75m
GROWTH EQUITY VC
Dec 2013
$29.5m
SERIES D
Total funding: $137.5m
Company benefits
- Company equity depending on role and level
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) Retirement Plan (Traditional and Roth)
- Health Savings Account (HSA) and Employee Assistance Program (EAP)
- Paid Maternal, Paternal, and Adoption Leave to help you grow your family
- Modern and collaborative offices
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Calm, Ginger, and Spring Health for Guardian are offered
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
Company HQ
Mountain View, CA
Leadership
Vineet Jain
(CEO & Co-founder)Prior to Egnyte, they founded and successfully built Valdero. They have held a rich variety of Senior Operational positions at KPMG and Bechtel.
Rajesh Ram
(Chief growth Officer & Co-Founder)Held executive roles within Egnyte's Product Management and Engineering functions. Their strength in defining, delivering and supporting software solutions was developed while at Oracle, KPMG consulting and Valdero Corporation.
Amrit Jassal
(CTO & Co-Founder)An Official Member of the Forbes Technology Council, they have extensive experience in building large-scale, highly available systems all over the world. In the past, they have deployed such systems at Cisco, Fujistu and Sun Microsystems. Prior to Egnyte, they served as the CTO of Valdero.
Kris Lahiri
(Chief Security Officer & Co-Founder)Prior to Egnyte, they spent many years in the design and deployment of large-scale infrastructures for Fortune 100 customers of Valdero and KPMG Consulting.
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