Director of Marketing and PR, Outdoorsy
Contract-to-Hire
Compensation: $125.00 – $135.00 per hour
Online motorhome rental marketplace
Be an early applicant
Online motorhome rental marketplace
201-500 employees
Be an early applicant
Compensation: $125.00 – $135.00 per hour
201-500 employees
Company mission
To unlock access to amazing new road trips, adventures, and experiences in the outdoors.
Role
Who you are
- Experience: 8+ years of experience in Marketing leadership, specializing in brand, integrated campaigns, and demand creation, preferably within high-growth marketplaces or with consumer travel and leisure brands
- Channel Expertise: Direct experience identifying and utilizing emerging digital channels, creator partnerships, and sophisticated content marketing techniques
- PR/Agency Management: Proven experience managing, budgeting, and driving results from external Public Relations agencies to achieve targeted Earned Media Value
- Cultural Activation: A track record of creating market buzz, driving conversation, and securing high-value earned media through non-traditional, culture-forward activations
- Execution & Action: Demonstrated ability to perform in a rapid-deployment, contract environment, transitioning quickly from strategy to execution and delivering measurable results
What the job involves
- This is a high-impact, 6-month contract position with the potential to convert to a full-time Director role
- The objective is to optimize our brand presence, cultural relevance, and awareness ahead of the peak summer season
- The Director will drive marketing activity, help direct an earned PR strategy to establish high-impact demand that integrates directly with mid-to-lower funnel conversion activities
- This role reports directly to the VP of Brand Marketing and is hands-on. The Director must be prepared to utilize emerging channels, strategic partnerships, and focused content marketing techniques
- Reporting To: VP of Brand Marketing
- Key Internal Partners: Content Strategy, Creative, Performance Marketing, and Product Teams
- External Partners: PR Agency (management and budget oversight)
- Top-of-Funnel Demand Creation: Design and execute integrated marketing campaigns focused on building brand awareness and driving qualified traffic. Ensure messaging consistency across all Owned and Earned channels
- Integrated Funnel Coordination: Work closely with the Content Strategy and Performance Marketing teams to ensure awareness activities deliver an engaged audience, improving conversion velocity in the lower funnel
- Market Activation & Earned Media: Design and execute PR-worthy and grassroots marketing activations that align with cultural trends and travel demand. Manage the working relationship and budget with our retained PR agency, ensuring efforts are aligned with integrated campaign objectives and maximizing Earned Media Value (EMV)
- New Product Launch Coordination: Lead marketing efforts for key product and platform feature launches, partnering directly with the Product Team to develop narratives and coordinate readiness across marketing channels to maximize adoption
- Channel & Content Strategy: Identify, test, and scale high-potential emerging marketing channels (e.g., creator partnerships, platform-specific content) and develop a content strategy focused on driving demand
- Strategic Partnerships: Identify and execute high-impact brand, media, and influencer partnerships that broaden Outdoorsy's market reach
- This is a high-impact, 6-month contract-to-hire position designed for a marketing leader who thrives on building brand equity through cultural relevance and integrated demand
- As we approach a historic surge in U.S. leisure travel, you will have the unique opportunity to pilot Outdoorsy’s brand presence through major cultural milestones like the World Cup and Route 66 Centennial
- You will join our Austin-based leadership team at a critical inflection point, with the direct mandate to accelerate brand awareness and fuel top-of-funnel growth beginning immediately in Q1
- While this role begins as a strategic 6-month contract, it is designed with the clear potential to convert to a permanent Director-level position for the leader who successfully optimizes our market activation and establishes a scalable demand engine
- Located in our downtown Austin headquarters, this role offers a hybrid work model that balances high-intensity, in-person collaboration with the autonomy needed to execute complex, multi-channel campaigns
- You will report directly to the VP of Brand Marketing and work cross-functionally with Content, Creative, and Product teams to ensure our brand narrative is consistent and high-converting
- Key Performance Indicators (KPIs):
- Earned Media Value (EMV) & Brand Sentiment: Volume and quality of earned media placements generated by activations
- Brand Awareness & Recall: Lift in key tracking metrics (unaided/aided awareness)
- Branded Search Volume: Measurable increase in search queries for Outdoorsy and related brand terms
- Qualified Traffic Volume: Lift in organic and brand-driven website traffic
- Demand Efficiency: Correlation between top-funnel activity and efficiency metrics (e.g., reduced mid-funnel CPA)
Our take
Outdoorsy is an online portal providing RVs and camper vans for hire on a peer-to-peer basis. The platform is attempting to do to RVs what Airbnb did to hotels: revolutionize the market using the sharing economy. Outdoorsy estimates that around 97% of recreational vehicles remain idle during the year, so it provides owners with a way to make some additional income from them when they are not in use.
In addition to its RV rental and outdoor travel marketplace, Outdoorsy also operates in the insurtech space. Its "Roamly" business is designed to provide digital insurance products for RV owners and travellers, tackling the problem with insurer contracts excluding commercial use, which could deter listings on the Outdoorsy platform. Travellers then benefit from renting vehicles with insurance included, simplifying their rental experience.
As holidayers turn away from more rigid hotel options and towards outdoor alternatives, Outdoorsy has delivered over 200,000 trips to consumers. Serving a range of demographics and remaining well-reviewed, the company is in a good position to grow into the future, especially into Europe, as it capitalises on a stunning benchmark of $3 billion in sales.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Opportunity to help build company from early stage
- Competitive salary
- Equity in one of the world's fastest growing companies
- Comprehensive health and welfare benefits
- 401(k) Match
- Flexible PTO
- Annual RV rentals - we believe in balance and taking the time to nourish mind, body, and soul
Company HQ
North Side, Austin, TX
Leadership
Jeff Cavins
(CEO & Co-Founder)Having served as CEO of CSI Digital for over 7 years, they worked as SVP of North America and CEO of Loudeye for 6 years. They left their position as CEO of Fuze Box in November 2013 to found Outdoorsy in October 2014. Founded Roamly in 2020.
Jennifer Young
(CMO & Co-Founder)They spent over 4 years as an Account Director before working at RMG Connect and Managing Director of JWT. They co-founded Another Blank Page in 2013, leaving after a year to co-found Outdoorsy.
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