Growth Marketing Manager, Coverflex

• 5+ years in performance marketing, growth, or demand generation roles
• Proven experience running paid acquisition (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit) and managing budgets for ROI
• Hands-on experience with lifecycle marketing and outbound growth programs
• Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
• Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won
• Ownership mindset: you define the strategy, execute the plan, and own the numbers
• Always looking for first-mover advantages — new channels, tactics, hacks, experiments
• Fluent in German and English
• Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem
• Hands-on strategist: you've done the executor work for years — now you design and run the whole play
• First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"
• Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented
• Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact

Desirable

• After building strong traction in Portugal, Spain, and Italy, we’re expanding into Germany — one of Europe’s most sophisticated and complex compensation markets
• Launching a new country at Coverflex isn’t about “copy-pasting” what already exists. It’s about building again — understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees
• If you join at this stage, you won’t just be joining a company
• You’ll be helping build the next chapter of it
• Main Tools: HubSpot, Meta Ads, Google Ads, N8N, Amplitude
• You'll own Coverflex's growth engine in Germany — building the acquisition machine that turns paid, outbound, and lifecycle channels into a consistent, scalable source of qualified pipeline
• Germany is a priority expansion market. There's no existing playbook to follow. Your job is to figure out what works, double down on it, and build a repeatable model that generates SQLs month after month — while keeping a close eye on funnel efficiency and ROI
• You’ll know you’re successful when, after 90 days, you’ve:
• Audited the current acquisition channels and defined a clear 3-to-6-month lead generation plan
• Launched at least one net-new channel or initiative with measurable early results
• Built a strong working rhythm with the local BDR and Sales teams
• Established your performance reporting baseline and are tracking against it weekly
• How we’ll measure success:
• Main KPI 1: SQLs (Sales Qualified Leads) generated
• Main KPI 2: Leads generated via inbound and outbound channels
• Main KPI 3: Net new initiatives launched and revenue uplift attributed
• Let's be real, you're building a growth engine in a new market, with fast-moving targets and no local precedent to lean on
• Here's what makes it challenging:
• Speed of adaptation: the German market will give you feedback fast. Your ability to absorb that signal and pivot your approach — without losing momentum — will define your first six months
• No inherited playbook: you'll need to identify the right channels from scratch: ones with enough volume to scale and efficient enough to deliver ROI. That takes experimentation, patience, and a sharp eye for what to kill early
• Balancing execution and strategy: you're expected to design the growth strategy and run the campaigns yourself. The line between thinking and doing is thin — and that's by design
• Cross-functional influence: you'll need to align closely with Sales, BDR, and Product without a direct reporting line to any of them. Results depend on relationships as much as tactics
• You’ll work day-to-day with:
• Pedro Costa
• Head of Marketing (Germany) - your future manager
• Marketing Manager (Germany)

• No cover letter required
• Apply with your LinkedIn or your CV
• You may be asked a few short, relevant questions
• Total candidate time investment: ~3–5 hours end-to-end
• 1. CV / LinkedIn Screen — Signal check vs must-haves. Done by People + Hiring Manager. You’ll hear from us within 10 business days
• 2. Role-Fit Questionnaire (async). Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority. Format: multiple choice + short answers. Accessibility: prefer a call? Tell us - we’ll swap for a short chat
• 3. Hiring Manager Interview - Deep dive into your work. 45 min. Structured around outcomes, decisions, and collaboration.
• 4. People Interview - Allow us to know you!. 30 min. With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.
• 5. Case study - Let's peak into this role's challenges. 60 min. Exercises that represent potential challenges this role would have and how you'd approach them
• 6. Marketing Management chat - Meet the CMO. 45 min
• 7. Final Conversation (CEO / C-Level) — Values, strategy, and your growth. 30 min
• Hiring Manager: Pedro Costa — Global Head of Growth