Head of Marketing Operations, Advania UK

• Senior marketing operations or revenue operations experience in B2B technology or IT services
• Deep, hands‑on expertise in HubSpot, including automation, nurturing, reporting, and data management
• Strong experience integrating HubSpot with Microsoft Dynamics (or equivalent CRM)
• Proven experience owning data quality, governance, and lifecycle integrity
• Strong experience designing lead management, attribution, and reporting frameworks
• Ability to enable and upskill marketing teams, not just configure systems

Desirable

• The Head of Marketing Operations is responsible for designing, building, and running a scalable, data‑driven marketing operations capability that underpins Advania UKI’s growth ambitions
• This role owns the marketing technology stack, with deep expertise in HubSpot and Microsoft Dynamics, ensuring seamless integration between marketing and sales
• It defines and implements critical processes including lead management, attribution, lifecycle management, data quality, reporting, and dashboards, while enabling the wider marketing team to maximise HubSpot for demand generation and nurturing
• The role also leads the intelligent use of data and AI within marketing operations — leveraging automation, analytics, and emerging AI capabilities to improve performance, productivity, insight, and decision‑making
• Reporting to the Chief Marketing Officer, the role works closely with Sales Operations, Revenue Operations, IT, and Global teams
• Own Advania's marketing operations stack, with primary responsibility for HubSpot and its integration with Microsoft Dynamics
• Design, implement, and optimise data flows between marketing and sales systems
• Ensure platform configuration supports GTM priorities, sector strategies, and partner motions
• Act as senior subject‑matter expert and escalation point for marketing systems, automation, and data
• Own data quality across marketing and marketing‑to‑sales processes, including leads, contacts, accounts, campaigns, and attribution data
• Define and enforce data standards, field definitions, and governance rules within HubSpot and Dynamics
• Implement processes, controls, and automation to improve accuracy, completeness, and consistency
• Enable marketing teams to fully leverage HubSpot for demand generation and lifecycle nurturing
• Design and implement scalable nurture frameworks, journeys, and automation aligned to buyer stages
• Design and implement lead and revenue attribution models aligned to Advania’s sales motions and buying cycles
• Define how marketing contribution to pipeline and revenue is tracked and reported
• Support teams hands‑on with segmentation, workflows, scoring, personalisation, and testing
• Develop and maintain dashboards and insight for Marketing, Sales, and Executive leadership
• Identify and implement AI‑enabled capabilities across marketing operations (e.g. predictive scoring, campaign optimisation, intelligent segmentation, performance forecasting)
• Leverage native capabilities within HubSpot, Dynamics, and Microsoft technologies, alongside approved tools
• What Success Looks Like:
• High‑quality, trusted data underpinning all marketing and revenue decisions
• HubSpot and Dynamics operating as a single, intelligent growth engine
• Marketing teams consistently running effective demand and nurture programmes
• Clear visibility into marketing’s contribution to pipeline and revenue
• AI and automation measurably improving performance, insight, and efficiency
• Marketing Operations recognised as a strategic backbone of Advania's growth

• Contact: Caroline Askew, Talent Acquisition Manager – People and Talent