Demand Generation Associate, Webflow
Field Programs
$103-140k
Salary dependent on location. + Bonus program & Equity
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Be an early applicant
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Be an early applicant
$103-140k
Salary dependent on location. + Bonus program & Equity
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- 2-4 years of experience in demand generation, revenue marketing, growth marketing or a similar function at a B2B SaaS company
- Track record of coordinating cross-functional programs across Sales, SDR/XDR, and marketing with named examples of how you kept stakeholders informed and investments on track
- Working experience with AI tools in production workflows - has personally built or iterated on AI-assisted sequences, briefs, or reports (not just used ChatGPT as a search tool)
- Comfort with marketing automation and CRM systems (e.g., Marketo, HubSpot, Salesforce) for campaign setup, tracking, and reporting
- Are operationally disciplined - you get things done on time, on brief, and with clean documentation; nothing slips through your queue
- Think beyond the brief - you don't just execute the program calendar, you notice patterns in what's working and start forming opinions about where Webflow should show up next
- Communicate clearly and proactively - Sales, XDR, and Field Marketing teams learn to trust you because they always know what's running, what's landed, and what the results show without having to chase you
- Treat every investment as measurable - you don't ship a sponsorship, gift send, or event without a defined success metric attached to it and a reporting plan already in place
- Bring judgment about when to use AI and when not to - you build AI workflows that save time on research, drafting, and reporting, and you know when a human decision is required before a campaign goes live
- Have vendor and program management instincts - you can evaluate a sponsorship offer against alternatives, negotiate scope, and hold vendors accountable for delivering what was contracted
- Stay curious and open to growth - demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
- Build lasting customer trust. We build trust by taking action that puts customer trust first
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible
- Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers
What the job involves
- We're looking for a Demand Generation Associate, Field Programs, to generate pipeline through Webflow's sponsorships, third-party partnerships, and field activations that our Sales and XDR teams can trust. It's a high-impact, high-visibility role with real ownership from day one and room to shape the strategy as you grow into it
- Own the demand gen execution layer for field plays and event activations. Every Webflow event and field play has a set of DG mechanics that determine whether the investment produces a pipeline. You'll own those mechanics end-to-end including outreach sequencing, list management, event follow-up coordination within 48 hours of event close, and post-campaign reporting
- Take full lifecycle ownership of Webflow's third-party sponsorship portfolio — vendor evaluation, contract coordination, budget ownership, campaign integration, and post-campaign reporting for programs like Exit Five, MarTech, Morning Brew and others
- Run the gifting program end-to-end — campaign trigger setup, execution, inventory management, ROI tracking, and program reporting; treat gifting as a campaign tool tied to specific program moments, not a transactional function
- Serve as the demand gen point of contact for sponsorship and gifting programs — ensuring Sales, XDR, and Field Marketing have a clear, current picture of what is running, what has landed, and what the results show
- Build, maintain, and iterate on AI-assisted workflows that support this role's core programs — sponsorship research and evaluation, gifting campaign briefs and copy, post-event reporting, and stakeholder updates
- Deploy AI agents in production workflows with humans in the review loop — designing systems where agents make routing, offer, and content decisions where appropriate, and knowing when a decision requires a human
- Evolve the role over time from executing against defined programs to proposing and shaping the sponsorship and field activation strategy — owning a point of view on where Webflow should show up and what outcomes those investments should drive
- Travel up to 15-20% for company and team offsites
Application process
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
30 people
Petra Ghamlouch, Account Executive, EMEA
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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