EMEA PR Strategist, Riot Games
12 Month Contract
Player-focused game development platform
Open for applications
Player-focused game development platform
1001+ employees
Open for applications
1001+ employees
Company mission
To be the most player-focused game company in the world.
Role
Who you are
- This is an ideal role for a communications professional who thrives in dynamic environments, and is eager to shape compelling narratives for Riot’s passionate player communities across EMEA
- Experience: 2 - 4 years of experience in PR, communications, or a related field
- Industry knowledge: Familiarity with the gaming, entertainment, or sports industries, with a strong grasp of media landscapes and audience expectations. Experience in or of the esports industry is a plus, but not required
- Strong written communication skills: Proficient in written English, with the ability to craft and oversee the development of high-quality press materials tailored to the EMEA region
- Media relations: Proven experience building and maintaining relationships with media across a variety of verticals
- For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players
- We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Desirable
- Direct experience working with or for esports or gaming industry events
- Experience working with international teams or on cross-cultural projects
What the job involves
- As an EMEA PR Strategist, you will join the regional PR team, supporting the planning and execution of esports communications strategies across Riot’s portfolio - with a primary focus on the League of Legends EMEA Championships (LEC) and VALORANT Champions Tour (VCT) EMEA.
- In this role, you will lead the creation of EMEA esports press materials, develop and maintain strong relationships with key media across the region, and support PR efforts in the lead-up to and during events - including tentpole moments like the LEC Summer Finals in Madrid
- Additionally, the role may include ad-hoc communications support for other Riot initiatives and priority projects within the region, including upcoming 2XKO game moments and the TFT Open in Paris
- Please note this is a 12 month contract based onsite in Berlin
- Support the EMEA Esports Communications Leads in developing and executing the overall EMEA esports communications strategy
- Assist in managing the partner responsible for on-site PR at the Riot Games Arena in Berlin
- Contribute to the creation of communications plans for EMEA esports
- Drive the execution of communications tactics aligned with EMEA esports strategies
- Manage media requests and build strong relationships with key EMEA esports media
- Collaborate with the EMEA Esports PR agency to curate and manage media opportunities
- Oversee the creation of EMEA esports press materials, including press releases, website articles, media statements, briefing documents, and press kits
- Ensure high-quality reporting from EMEA esports agencies, and prepare reports for internal stakeholders
- Riot’s Global Communications team works across games, esports, and entertainment to craft and deliver a cohesive experience for players
- We tell compelling stories, build trust with our communities, and ensure that every beat - from game launches to major esports tournaments and entertainment expansions - resonates with players worldwide
- To achieve this, we partner closely with communications professionals in Riot’s regional offices, equipping them with the tools, strategies, and messaging they need to engage local players in meaningful and impactful ways
Our take
Riot Games has grown into one of the world’s most prominent online and mobile game developers, due in large part to the success of its 2009 flagship title League of Legends which hosts just under seventy million users every month.
Riot is riding the wave of online gaming growth, having made a well timed switch from PC-only into mobile-based gaming, as capitalising on the rising popularity of esports, with the League of Legends World Championships one of the most watched events in the space.
However, adding further titles to its resume will be key to building on its success, as League of Legends was its only offering for the best part of a decade. Since being acquired by Chinese tech giant Tencent in 2011, the company has grown significantly in Asian markets, opening its Shanghai Game Studio in 2021 and expanding its China Game Studio Group in 2022. These two hubs will help Riot Games make further inroads in a country where PC gaming is already huge and continues to grow.
Regardless of League of Legends' success both online and in live arenas, the company nevertheless experienced a round of layoffs internationally that amounted to 11% of its workforce. Pair that with legal troubles in 2024 concerning the company’s partnership with now bankrupt crypto exchange FTX, and Riot Games appears to be in a period of transition. Thanks to the strength of its gaming products, however, Riot will no doubt maintain a comfortable position within the gaming world.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2009
$8m
SERIES C
Jul 2008
$7m
EARLY VC
Total funding: $15m
Company benefits
- We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children
- Life insurance, parental leave, plus short-term and long-term disability coverage are also available
- Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations
- Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games
Company HQ
Sawtelle, Los Angeles, CA
Leadership
Brandon Beck
(Co-Chairman)Having studied at the University of Southern California, they worked as a Management Consultant at Bain & Company. they left this role in September 2006 to co-found Riot Games, where they served initially as co-CEO.
Marc Merrill
(Co-Chairman)After a degree at the University of Southern California, they worked as a U.S. Bank Analyst and a Manager of Advanstar Communications. They co-founded Riot Games with Brandon in September 2006, alongside being a Principal of NaHCo3 since 2016.
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