Senior Marketing Manager, Care Access
Consumer Lifecycle Marketing
More information about location
Decentralized clinical research & trial services
Open for applications
Decentralized clinical research & trial services
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
To engage every healthcare professional in clinical research and to make clinical trials a care option for every patient.
Role
Who you are
- 5–7 years of experience in lifecycle, CRM, or email marketing, ideally within healthcare, clinical research, digital health or wellness
- Hands-on experience with Customer.io, HubSpot, Salesforce or other automation platforms
- Strong command of audience segmentation, event-based triggers, and journey mapping
- Excellent copywriting and content strategy skills with the ability to craft messages that are clear, warm, and effective
- Skilled in campaign analytics –interpret dashboards, share insights, and make data-informed decisions
- Working knowledge of email deliverability, list hygiene, and domain authentication
- Experience managing cross-functional collaborators, including creative and compliance stakeholders
- Ability to juggle multiple priorities in a fast-moving, highly collaborative environment
- Familiarity with regulated communications and ethical marketing standards (e.g., IRB, HIPAA, CAN-SPAM, opt-in flows)
- This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment
- This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role
What the job involves
- We’re seeking a strategic, creative, and technically proficient Senior Consumer Lifecycle Marketing Manager to lead personalized, data-driven engagement strategies that nurture and retain members across their health journey.
- You’ll develop and manage timely, relevant communications that educate, motivate, and engage our audience to take the next step in understanding their health or participating in research
- You’ll own full-cycle campaign development, working with cross-functional teams to build journeys that reflect user behavior, health interests, and readiness. If you’re passionate about health access and performance-driven storytelling, this role is for you
- Lead the strategy, development, and execution of lifecycle marketing programs — from onboarding to relationship development and advocacy
- Create segmented, automated campaigns across the customer journey using Customer.io
- Deliver compelling, mission-aligned messaging across email, SMS, and in-app channels that are personalized based on member behavior, health status, and research readiness
- Manage a monthly email newsletter that informs, inspires, and connects members to ongoing benefits and research opportunities
- Use tools like Segment and Google Analytics to guide segmentation, monitor engagement, and refine audience targeting
- Define KPIs and lead ongoing A/B testing and performance optimization of subject lines, content, timing, and creative
- Work cross-functionally with content development, clinical operations, and data teams to ensure alignment on messaging and timing
- Maintain brand voice and health literacy standards in all messaging
- Stay informed on email deliverability best practices, marketing regulations, and platform capabilities
Our take
Through a network of distributed clinical research sites, on-demand popup sites, mobile infrastructure, and traveling clinical professionals, Care Access allows for decentralized clinical trials - especially in underserved communities.
Decentralized and virtually managed trials exploded in popularity during the height of the pandemic, and now they look set to stay. Care Access, that was established before this boom, is hence in a strong position to lead the way as this type of trial becomes more mainstream.
The company acquired IBPClin, a clinical trial center in Brazil, in 2022. This highlights its intention to grow in South America as well as at home in the US. On top of this, it has opened a new clinical research site in Poland, in another move towards establishing a global presence.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- PTO/Vacation days, sick days, Holidays
- 100% paid Medical, Dental, and Vision Insurance. 75% for dependents
- HSA plan Short-term disability, long-term disability, Life Insurance
- Continued Education Allowance
- Culture of growth and equality
- 401K plan and matching contribution
Company HQ
Downtown Crossing, Boston, MA
Leadership
Ahmad Namvargolian
(Founder & CEO)Was a Research Scientist at the Lawrence Berkeley National Laboratory in California. Holds a Master's in Public Policy from the University of Chicago.
Share this job
View 4 more jobs at Care Access