Field Marketing Manager, Mixpanel
DACH
More information about location
Digital product analytics
Be an early applicant
Digital product analytics
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- Experience in B2B field marketing or demand generation, ideally at a SaaS or analytics-adjacent company
- Native-level German with strong professional English — able to write compelling copy and brief agencies in both languages without a second pass
- A proven track record running events, both in-person and virtual
- Comfort working with ambiguity. DACH is a growth market for us, and you'll be building the playbook
- Collaborative, organized instincts, and the ability to stay closely connected to the market and the DACH commercial team while based in London
- Familiarity with CRM and marketing automation tools; experience with Salesforce and HubSpot is a plus
- Curiosity about data. You don't need to be an analyst, but you should be comfortable in a dashboard and ready to form a point of view on what the numbers mean
What the job involves
- Mixpanel is growing in Europe. We're looking for a Field Marketing Manager to own our go-to-market presence in the DACH region, translating what works in our core markets into programs that resonate locally, in German
- You'll be the person who bridges our London-based marketing team and the German-speaking market: running events, supporting multi-channel campaigns and making sure DACH buyers hear from us in a way that feels native, not translated. Over time, you'll help us build the infrastructure to advertise and nurture this market in German at scale
- This role sits within EMEA regional marketing, reporting directly to the Head of EMEA Marketing. You'll work closely with cross-functional and cross-regional partners, particularly the DACH commercial team and central marketing functions
- The DACH commercial team owns pipeline and revenue relationships in the market. This role works alongside them day to day, sharing campaign briefs, aligning on upcoming programs, and making sure marketing activity converts into pipeline that actually gets worked
- On the central marketing side, this role partners closely with marketing operations, who own campaign setup, lead routing, and success measurement, to ensure seamless execution and representation. It also partners with revenue marketing, who own the paid advertising infrastructure, to help extend that capability into German over time
- Develop a working knowledge of the DACH digital analytics landscape: key personas, competitor presence, buyer objections,and what good messaging looks like locally. You’ll be working closely with the EMEA PMM lead to ensure an accurate and relevant positioning approach
- Bring structured market feedback to the broader EMEA marketing team on a regular cadence: what's resonating, what isn't and where the gaps are
- Identify DACH-specific engagement moments, including conferences, industry events, seasonal trends, where Mixpanel should be present at or reactive to
- Plan and execute in-person and virtual events for the DACH market: field activations, executive roundtables and Mixpanel-owned experiences
- Own the full event lifecycle: from venue selection and speaker management to on-site delivery and post-event follow-up with the commercial team
- Own the DACH events calendar end-to-end: planning quarterly and annual programs proactively, not reactively responding to requests from the wider team
- Manage external agencies, vendors and production partners: briefing, negotiating contracts and holding them accountable to quality and budget
- Track event ROI and pipeline contribution, and use that data to improve future programming
- Localise marketing content across formats: event copy, landing pages, email campaigns, one-pagers, and social posts. Adapt messaging from our core English-language programs so it resonates in the German market
- Maintain consistency of tone and positioning across all DACH-facing materials
- Partner with revenue marketing over time to extend localisation into paid advertising channels
- Act as the quality gate for all DACH-facing marketing materials
- Own the regional marketing budget: manage vendor POs, track spend against plan and reconcile event costs
- Collaborate with the central marketing operations function on campaign setup, lead routing, and ROI tracking
- Report on regional pipeline contribution, campaign performance, and program effectiveness
Salary benchmarks
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customers' behaviour over web and mobile applications. Google has struggled to modernise its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.3m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company HQ
Financial District, San Francisco, CA
Leadership
Amir Movafaghi
(CEO)They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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