Senior Social Media Manager, Lingoda
Online language school
Job no longer available
Online language school
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To build bridges around the world through language learning.
Role
Who you are
- 5+ years of experience in social media, with proven experience managing channels with a combined audience of 500k or more across Meta, TikTok and Youtube. Reddit and LinkedIn are a plus
- Culturally clued up and immersed in Social Media trends. You understand what our target group cares about now and craft ideas that will capture attention
- A proven ability to engage, connect with and build a new audience across multiple channels
- Solutions-focused mentality with a ‘can-do’ attitude. You seek opportunities to deliver maximum impact by taking initiative, uncovering answers independently, and driving results without waiting for direction
- Familiarity with Google Analytics, Meta Ads Manager, Dash Hudson, Hootsuite, and native social media insight platforms
- Familiarity with tools like Canva for adjusting or creating simple social media posts
- Ability to prioritise and manage multiple projects simultaneously in a fast-paced environment
- Excellent communication and writing skills
- Strong understanding of branded content in digital and social platforms
- Excellent organizational skills
- Ability to manage multiple stakeholders
What the job involves
- Your mission with us: Drive Lingoda’s social media presence to build positive brand sentiment and foster and engage our community with unique and engaging content
- Content Strategy: Create and implement the social media strategy, including individual platform strategies that are aligned with our brand strategy and vision, and support key business initiatives
- Audience Insights & Trends: Strong capability to analyse audience behaviors, platform trends, and competitive landscapes to inform content direction and innovation, resulting in positive subscriber growth and engagement with our core target demographics
- Community Building: Ideate and implement unique content and activations to engage the Lingoda community across social media, as well as partner with Marketing colleagues to support the growth and performance of our ambassador program
- Brand Building: Quickly react to content trends relevant to our target audience, ensuring our brand is at the forefront of the online zeitgeist. Drive positive brand sentiment and reputation with unique and engaging content
- Strategic Planning: Create, manage and implement social media calendar and planning, integrating paid and organic strategies, and ensuring alignment with brand messaging across platforms
- Monitor & Report Performance: Measure, analyse and report on channel performance on a monthly, quarterly and campaign-specific basis, and oversee organic ad spend across channels ensuring positive ROI
- Cross-Functional Collaboration: Partner with the Marketing and Creative teams to ensure cohesive storytelling and effective campaign execution across all channels; as well as with Performance Marketing to ensure alignment and drive synergies between paid and organic social channels as well as with Influencers
Our take
Online classes have been booming in recent years, with brick-and-mortar institutions pivoting towards virtual offerings, and students looking for additional at-home resources to supplement learning. Part of this new zeal for digital education has been directed at language acquisition, and Lingoda was one of the edtech companies to cash in.
What distinguishes Lingoda from many other companies that picked up traction over this period (like Duolingo, Memrise, and Rosetta Stone) is the style of teaching. Lingoda connects students with 24/7 interactive language immersion classes on Zoom, run by native-level speakers. This makes it remarkably competitive, as it offers the scheduling flexibility that language schools can’t, the depth of content that many apps fail to deliver, and the highly effective face-to-face interaction that self-directed courses usually lack.
While Lingoda's language selection remains modest, the company has built a strong and loyal user base, and its commitment to high-quality, immersive learning experiences continues to set it apart. As digital education continues to grow, Lindoga's innovative approach and flexibility position it well to remain a strong contender in the language learning market.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2021
$65.7m
LATE VC
Oct 2019
$2.2m
SERIES A
Total funding: $80.6m
Company benefits
- Free Lingoda classes
- Flexible working hours
- Team and social activities
Company HQ
Government District, Berlin, Germany
Leadership
Dominic Rowell
(CEO)They joined Lingoda in 2022 as CEO. Prior to this, they were the COO at iQ Student Accommodation, a Group Executive Director (Commercial) and Commercial Director of UK & Ireland of Vue Entertainment, and CCO & Executive Director at Metro UK.
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