Sales Planner, Moonbug Entertainment
Entertainment company for kids
Open for applications
Entertainment company for kids
501-1000 employees
Open for applications
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- Bachelor’s degree in Marketing, Media, Business, or a related field. 3-5 years of experience in media planning, sales operations, or ad sales, preferably in the entertainment, media, or children’s content sectors
- Proven track record in creating strategic media plans, working with clients, and supporting sales teams in a client-facing role
- Strong understanding of digital media, advertising, and audience targeting strategies.Exceptional communication skills, with the ability to present and engage clients confidently and professionally
- Ability to work collaboratively across internal teams, with strong attention to detail and organizational skills.Proficient in media planning tools, CRM software (e.g., Salesforce), MS Office Suite (Excel, PowerPoint), and Google Workspace (Sheets, Slides)
- Self-motivated, proactive, and able to handle multiple projects at once while ensuring deadlines and client expectations are met
- Experience with YouTube advertising and/or children media, including video content distribution and advertising sales
- Familiarity with ad sales processes and understanding of how to create innovative media solutions for clients
- Benefits
What the job involves
- As a Sales Planner, you will play a critical role in supporting our ad sales efforts by developing strategic media plans for clients, ensuring alignment with their business goals and KPIs, and managing the pre-sale process
- You will work closely with sales directors, clients, ad operations, client success, and research teams to create tailored solutions that resonate with our audience and maximize revenue
- This role involves preparing for client meetings, building strategic media plan recommendations, presenting in a client-facing capacity, managing key relationships, and ensuring smooth execution of sold campaigns
- Develop customized media plans and strategies for clients to ensure effective audience targeting and achievement of KPIs
- Work closely with sales directors to craft compelling proposals that align with client goals, recommending the best use of inventory, content, and media channels
- Provide recommendations on how clients should allocate their ad spend to maximize reach and engagement with Moonbug’s audience
- Collaborate with internal teams (i.e.: operations, content, research) to ensure alignment on available inventory, plan viability, creative opportunities, and audience insights
- Conduct research on client businesses, industries, and key competitors to inform strategy and uncover insights that drive client success
- Work with the research team to identify target audience segments and consumer behavior trends that can be leveraged to enhance client proposals
- Prepare impactful sales decks, proposals, and media plans for client meetings, ensuring clarity and visual appeal
- Present media strategies to clients, addressing their needs and aligning proposed solutions with their objectives and business goals
- Act as a key client-facing representative of Moonbug, networking and building relationships within the industry
- Support sales directors in client meetings, providing expertise on media planning, audience insights, and strategic recommendations
- Assist with post-meeting follow-ups, addressing client questions, and refining proposals based on feedback
- Ensure smooth and effective communication between sales and client teams, maintaining strong relationships throughout the pre-sale process
- Work with sales and content teams to develop and recommend creative packaging of Moonbug's inventory (e.g., video content, branded integrations, sponsorships) to enhance client media plans
- Propose and develop innovative integrated marketing programs that offer special value to clients and extend Moonbug's offerings
- Ensure a smooth transition from pre-sale to post-sale by overseeing the execution of campaigns
- While less hands-on during the post-sale phase, you will monitor the campaign lifecycle to ensure campaign success, collaborating with operations, client success, research and content partnerships teams to resolve any issues and optimize delivery
- Act as a point of contact alongside client success for post-sale client inquiries, overseeing communication and ensuring campaigns meet or exceed expectations
- Work closely with operations to manage inventory availability, explore potential alternative solutions, and ensure that client needs can be met within the scope of available assets
- Partner with the research team to provide clients with relevant audience insights, ensure that campaigns are optimized to reach the right target demographics and develop bespoke research solutions and brand lift studies to measure campaign effectiveness
- Coordinate with content and partnership teams to explore new opportunities for client campaigns and integrated programming
Our take
Moonbug Entertainment is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
The company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30B minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand has helped to raise the profile and recognisability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company HQ
Camden Town, London, UK
Leadership
John Robson
(Co-Founder & COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(Co-Founder & CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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