Member Marketing Analytics Manager, Progyny
$105-115k
+Company Equity +Bonus Program
3 days a week in office
Fertility benefits management company
Be an early applicant
Fertility benefits management company
501-1000 employees
Be an early applicant
$105-115k
+Company Equity +Bonus Program
3 days a week in office
501-1000 employees
Company mission
To empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.
Role
Who you are
- 5-7 years of experience in marketing analytics, preferably within digital health or a B2B2C context
- Proficient in relevant data analytics tools for event tracking (Mixpanel, Adobe Analytics, or similar) as well as experience building dashboards (PowerBI, Tableau, or similar) for data visualization and storytelling
- Demonstrated proficiency with SQL and database clients
- Strong understanding of marketing attribution models (last-touch, multi-touch) and their application in optimizing campaign strategies
- Excellent project management skills with the ability to manage multiple tasks and projects simultaneously
- A collaborative and industrious mindset, comfortable working cross-functionally to connect data from various sources
- Strong communication skills, capable of presenting complex data insights in an actionable manner to non-technical audiences
What the job involves
- We are seeking a strategic Member Marketing Analytics Manager to join our team
- You will be responsible for mapping and monitoring our member marketing funnel, building campaign dashboards, developing how we forecast enrollments, and driving data-backed decisions to optimize growth
- By staying connected and working closely with our behavioral analytics team, your efforts will help build a consistent understanding of Progyny members’ engagement with our brand through targeting, acquisition, and ultimately treatment
- This role will report to the VP of Member Growth Marketing but will have a dotted line relationship to the Business Strategy and Analytics team
- Map and monitor the member marketing funnel, tracking key metrics from initial touchpoints to engagement milestones
- Develop and maintain dashboards to report on funnel conversion and identify opportunities for growth, utilizing data visualization tools
- Lead efforts on marketing attribution
- Consult on experimental design and analyze results, providing data-driven recommendations to optimize marketing strategies
- Collaborate with sales, finance, and product teams to define KPIs, streamline reporting processes, and offer insights for improving campaign performance
- Create campaign forecasting models to predict new enrollments, considering factors such as population demographics, client type, campaign, and seasonality
- Grow our understanding of Progyny’s members by expanding the scope of member profiling capability in the earliest stages of brand engagement
Our take
Progyny stands at the forefront of fertility benefits management in the United States, reshaping the landscape of fertility and family-building benefits through its holistic approach that caters to employers, patients, and physicians alike. As the demand for fertility benefits surges amidst a competitive labor market, Progyny has experienced remarkable growth, boasting a client base exceeding 370 across 40 industries.
In a testament to its commitment to comprehensive care, Progyny has recently expanded its provider network to encompass reproductive urologists (RU), recognizing the significance of male-factor infertility which accounts for approximately one-third of infertility cases. This expansion extends coverage and accessibility to millions, underscoring Progyny's dedication to addressing diverse fertility needs.
Through its strategic expansions and unwavering dedication, Progyny continues to pioneer advancements in fertility and family-building benefits. by fostering inclusivity and providing unparalleled support, Progyny remains at the forefront of revolutionizing reproductive healthcare, shaping a brighter future for individuals and families alike.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Nov 2017
$5m
EARLY VC
May 2017
$10m
SERIES B
Total funding: $98.3m
Company benefits
- Family friendly benefits: Paid family and parental leave-, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents’ Employee Resource Group
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Company social events
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
Company values
- Passion: Be energetic and enthusiastic. Share the joy in making family building dreams come true
- Collaboration: Be a listener and a leader. Smarter, stronger, and better together
- Innovation: Be creative and clever. See challenges as opportunities
- Integrity: Be truthful and transparent. Words and actions matter
- Growth: Be curious and courageous. Personal growth drives company growth
Company HQ
Garment District, New York, NY
Articles
Leadership
Pete Anevski
(CEO, not founder)Held several other executive positions at the company, such as COO & CFO, before becoming CEO in 2022. Former Executive VP & CFO of WebMD.
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