Senior Brand Manager, Live Nation
$70-75k
More information about location
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$70-75k
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
- 5+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting
- Proficiency with data organization and analysis
- Project management and organizational skills including managing multiple projects simultaneously
- Record of success building, pitching, and delivering innovative marketing programs with measurable results
- High proficiency in Microsoft Office applications including Excel, PowerPoint, and Word
- Interest in music industry preferred, including knowledge of current/relevant artists and industry trends
- Work with recognizable global brands preferred
- Financial services industry experience a plus
- Able to travel domestically approximately 5 – 10 times per year
What the job involves
- You will support the day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. You will focus on a key financial services partner. You will also be directly involved in maximizing the value of the client relationship and performance of client’s entertainment program with a focus on:
- Client Relationship Service
- Program Activation & Performance
- Financial Performance, Budget Planning & Reporting
- Innovation & Growth
- Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client engagement
- Ensure delivery of contractual venue sponsorship elements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery
- Work closely with local Venue Brand Managers, creative designers, experiential colleagues, and production vendors to update and implement onsite branding for all sponsored venues, ensuring fulfillment and securing proof of proper installation for all elements. Build and maintain tracking documents to properly manage overall process from end to end
- Lead development and overall project management of enhancements to client’s venue presence in key markets with support from a cross-functional team
- Manage on-site activities for venues, festivals, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
- Manage program budgets, including tracking expenses, processing payments, and developing forecasts
- Manage periodic reporting to ensure delivery of key program elements
- Develop and deliver program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
- Assist with periodic client status calls and internal meetings, including the preparation of pre-call agendas and post-call recaps
- Support key client meetings throughout the year, in-person and over phone – e.g., campaign reviews, end of year recap discussions, etc., including development of presentations for meetings
- Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Content Production, etc.) to ensure the desired program delivery and results for clients
- Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
- Support department-wide development initiatives
- Additional responsibilities as requested from Manager and/or Senior Management
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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