Growth Marketer, AlphaPoint

• The ideal candidate thrives in a startup environment and has a proven track record of driving rapid user and revenue growth
• Meaningful hands-on experience (2–5+ years) driving growth through guerrilla, digital, and product marketing; you have conceived and shipped campaigns that moved the needle
• Proven track record of owning and executing creative and successful marketing campaigns, measuring impact, and iterating to drive user and revenue growth
• You combine data-driven decision making with strong creative intuition
• Experience leveraging AI tools to streamline and enhance every aspect of the marketing process
• Excited to test and implement novel marketing strategies and unproven channels; resourceful in discovering and implementing new tools and products
• Technically inclined tinkerer, comfortable with marketing automation (skills: n8n, Zapier, HTML, CSS, basic JavaScript)
• Excellent written and verbal communication skills; able to craft compelling copy and narratives and own the content creation process
• Skilled at creating marketing collateral: decks, one pagers, landing pages, etc.; collaborating with design to produce high-quality assets
• Fluency with analytics and experimentation tools such as Google Analytics, Mixpanel, Amplitude, or similar
• Deep understanding of organic growth levers like SEO, social, and community plus paid acquisition; hands-on experience with performance marketing across channels
• Startup mindset; agile, resourceful, data-obsessed, and outcome-driven

Desirable

• AlphaPoint has set up an AI Lab to rapidly prototype and develop AI-focused applications. We are seeking a highly creative, analytical, and performance-driven Growth Marketer to help promote and develop marketing strategies for the lab’s prototypes and products
• You will design, launch, and scale creative campaigns across both digital and non-digital channels; test and refine growth hypotheses; and use data and intuition to drive user and revenue growth
• Own the strategy, execution, and iteration of innovative and scalable growth programs across known and emerging channels
• Identify and execute new growth opportunities (partnerships, influencer campaigns, referral programs, etc.)
• Explore and experiment with emerging platforms, communities, and distribution channels such as Reddit, Discord, YouTube, events, and out-of-home to reach new audiences
• Design, run, and analyze rapid A/B and multivariate tests to optimize conversion funnels, landing pages, onboarding flows, and messaging
• Build dashboards, track core growth metrics, interpret performance data, and turn insights into action to improve acquisition, activation, retention, and monetization
• Collaborate within AI Labs product, engineering, and design teams to drive user engagement and retention
• Stay ahead of growth trends, emerging platforms, and competitor tactics; continually iterate on your playbook based on new learnings