Alongside countless other industries, travel and leisure are swiftly moving digital, with an array of providers dealing in flights, hotels, and experiences entirely online. One such provider is lastminute.com, launched in 1998, that supplies a marketplace for booking all types of trips from luxury holidays to theatre breaks.
Lastminute.com is among the global leaders in online travel. The company was built on a speciality of delivering last minute holiday deals to consumers and, although it now deals much like other providers, it still hosts both late bookings offers and flash sales. Rather than using a one-size-fits-all approach, lastminute uses Dynamic Packaging technology to allow customers to build personal holiday packages. Atop its website and app for searching and booking, it provides a range of other services including payment plans, insurance, and flexible cancellation.
Following a leadership change in 2023, lastminute had itself a pretty successful 2024. With a partnership with payment network, Zilch, allowing customers to earn rewards on their travel bookings as well as being able to spread the cost of their trips. Alongside this, it also signed a three-year contact with Ryanair to offer the airlines flights to customers. These additions to the company show promise for an exciting future of continued growth and dominance in the travel sector.
Freddie
Company Specialist at Welcome to the Jungle
