Field Enablement Manager, Expedia Group

• 3-5 years of experience in Sales Enablement, Content Governance, or Sales Operations, preferably in a B2B or technology-driven environment
• Strong expertise in Seismic or similar sales enablement platforms (e.g., Highspot, Showpad)
• Experience implementing content governance frameworks, including taxonomy, metadata, and compliance processes
• Understanding of AI-driven content management and automation tools within sales enablement platforms
• Excellent project management skills, with the ability to work cross-functionally and manage multiple initiatives
• Strong analytical mindset, with experience leveraging data and insights to optimize content and AI performance
• Exceptional communication and training skills, with the ability to educate teams on governance and AI best practices

Desirable

• Develop and implement a content governance framework to ensure accuracy, compliance, and relevance of sales enablement materials in Seismic
• Establish content lifecycle processes, including creation, review, approval, and retirement
• Define and enforce taxonomy, tagging, and metadata standards to improve content discoverability
• Partner with marketing, product, and legal teams to ensure content aligns with brand guidelines, messaging, and compliance requirements
• Monitor content performance analytics to optimize content strategy and usage
• Drive adoption and optimization of Seismic’s AI-powered features, including content recommendations, predictive insights, and automation tools
• Collaborate with AI and data teams to enhance AI-driven content personalization and automation for sales teams
• Ensure AI-generated content meets quality, compliance, and ethical standards
• Train and enable sales teams on best practices for leveraging AI in content workflows and customer interactions
• Monitor AI performance, gather feedback, and drive continuous improvements in AI-assisted sales enablement
• Serve as the Seismic subject matter expert, providing guidance on platform best practices, governance, and enhancements
• Work with IT and platform administrators to configure Seismic for optimal user experience, integrations, and security compliance
• Manage user roles, permissions, and ensure content accessibility for different sales personas
• Conduct regular audits and content hygiene checks to maintain an efficient and clutter-free content repository
• Stay ahead of Seismic updates, AI advancements, and industry trends to continuously enhance platform capabilities
• Partner with Sales Enablement, Sales Operations, Marketing, and Product teams to align content strategies with business objectives
• Lead training sessions, workshops, and documentation efforts to upskill sales teams on content governance and AI usage
• Act as a change agent to drive adoption of AI-powered tools and governance best practices across sales teams
• Gather stakeholder feedback and iterate on enablement strategies to improve user experience and engagement
• Organize and prioritize the inbound content requests from sales, marketing, and other stakeholders
• Establish a structured intake process to categorize, assess, and assign content creation or updates based on business impact and urgency
• Maintain workload allocation within the team, ensuring balanced distribution of tasks and timely content delivery
• Implement tools and workflows to track content requests, manage approvals, and measure turnaround times for efficiency improvements
• Serve as the primary point of contact for content request escalations, ensuring critical needs are addressed promptly

• End Date: June 6, 2025