Senior Content Marketing Manager, CaptivateIQ
$110-150k
Commission management platform
Be an early applicant
Commission management platform
201-500 employees
Be an early applicant
$110-150k
201-500 employees
Company mission
To bring joy and transparency to sales performance management.
Role
Who you are
- This is a highly growth-oriented role. Your success will require not just a clear, documented content strategy and standout content but also the ability to translate content into growth through increased traffic, owned audience, and brand awareness
- 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand
- Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives
- Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
- Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives
- Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI
- Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback
- Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work
- Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation
- Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs
What the job involves
- CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ
- With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning
- Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!
- We’re looking for a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content: strategy, execution, and distribution. Success in this role will be rooted in critical thinking and a structured approach to problem-solving, which will directly shape our market narrative
- In this role, you will be the architect of our market point of view, developing a high-velocity distribution engine across social and owned channels, and orchestrating a high-impact editorial and social calendar that directly fuels awareness, engagement, and pipeline for the business
- You’ll collaborate closely with customers, SMEs, and cross-functional partners to craft differentiated narratives for RevOps, Sales, and Finance audiences
- Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans
- Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time
- Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines
- Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes
- Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI
- Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity
- Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics
- Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building
- Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed
- Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality
Our take
CaptivateIQ is an incentive compensation platform using AI to automate commission workflows. Businesses spent an exorbitant amount each year managing commission processes, so the company's no-code SaaS is a welcome overhaul for the sector.
CaptivateIQ's platform improves both the efficiency and accuracy of existing legacy processes, serving any type of organization that utilizes a performance-based compensation plan. The founding team has real experience with the cumbersome process of managing commission payments, which is why they chose to target this particular problem.
CaptivateIQ has been smart in building a more generic product, allowing it to attract big-name clients from different sectors. This broad customer acquisition, atop regular funding injections, has helped CaptivateIQ reach Unicorn status. The company continues to add to its offering, for example with the launch of its AI-powered payee experience in 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$100m
SERIES C
Apr 2021
$46m
SERIES B
Total funding: $159.2m
Company benefits
- 100% of medical, dental, and vision covered including 75% for dependents 🇺🇸
- Unlimited vacation days and quarterly mental health days so you can recharge 🇺🇸
- $1,000 to explore your dream destination on your work anniversary 🇺🇸
- $500 annual professional development stipend to continue growing and learning 🇺🇸
- $500 home office stipend to decorate your home office 🇺🇸
- $1,000 caretaker stipend to make sure our parent colleagues are being supported 🇺🇸
- Virtual team lunches to keep you connected 🇺🇸
- 401k plan to participate in and save towards the future 🇺🇸
- Newest hardware and tools for the job 🇺🇸
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ 🇺🇸
Company HQ
China Basin, San Francisco, CA
Leadership
Mark Schopmeyer
(Co-CEO & Co-founder)Former Investment Professional at Carrick Capital Partners and Finance and Strategy Manager at BrightRoll. Former Investment Banking Analyst at Jefferies & Company and Lehman Brothers. BA in Business Administration from Berkley School of Business.
Conway Teng
(Co-CEO & Co-founder)Former employee at Gusto in Finance and Business Operations. Previously Head of Growth at OrderAhead. Founder of FiveStars. Graduated from Berkley.
Hubert Wong
(Principal Engineer & Co-founder)Was CTO of the company for 6 years. Former Senior Software Engineer at Vungle, OpenTable and CoPilot Labs. BS in Electrical Engineering and Computer Science at Berkley.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 17 more jobs at CaptivateIQ