Customer and Partner Marketing Manager, Highspot
$90-134k
Plus stock options
More information about location
Sales enablement platform
Job no longer available
Sales enablement platform
501-1000 employees
Job no longer available
$90-134k
Plus stock options
More information about location
501-1000 employees
Company mission
To empower companies to elevate customer conversations that drive strategic growth.
Role
Who you are
- 5+ years of experience in customer marketing, with a focus on driving demand with customers. Experience with partner marketing and working with major tech partners (like Salesforce, Microsoft, or AWS) is a strong plus
- Integrated Marketing and Customer Lifecycle Management: Proven expertise in executing comprehensive marketing campaigns across multiple channels (paid, email, in-app messages, etc.) and leveraging customer lifecycle marketing to engage and nurture customers at critical touchpoints, driving product adoption, retention, and growth
- Tech Savvy: Extensive Salesforce and Marketo experience is a must
- Content & Messaging: Proficiency in creating messaging and campaigns that resonate with specific customer pain points and objectives
- Account-Based Marketing: Expertise in ABM strategies to develop highly targeted campaigns tailored to specific customer segments or individual accounts. Ability to align marketing efforts closely with sales and customer success teams for tailored approaches to expansion
- Digital Platform Savvy: Familiarity with digital marketing platforms (such as LinkedIn, Google Ads, and ABM Display) to execute multi-channel campaigns that increase engagement, encourage product adoption, and drive upsell opportunities within existing accounts
- Cross-Functional Collaboration: Strong relationship-building skills to work closely with Customer Success, Product, Sales, Partner, and Support teams. Experience in orchestrating cross-functional campaigns that leverage insights from these departments to create impactful marketing initiatives
- Marketing Acumen: Strong understanding of marketing principles, strategies, and tactics, including digital marketing, content marketing, and event marketing
- Analytical Skills: Proficiency in analyzing marketing data and using insights to optimize campaigns and measure ROI. Familiarity with customer health scores, usage metrics, and engagement analytics to proactively identify at-risk or expansion-ready accounts
What the job involves
- As a Customer and Partner Marketing Manager, you will be a key player in driving global demand and expansion through strategic partnerships and customer-focused marketing
- This dual role includes collaborating with major technology partners like Salesforce, Microsoft, etc., while also developing marketing initiatives aimed at expanding and deepening engagement with existing customers
- You will serve as the bridge between our organization, key partners, and our customer base, executing joint campaigns, driving expansion opportunities, and ensuring our marketing strategies resonate across all audiences worldwide
- This role requires a strategic, growth-oriented mindset with strong communication and relationship-building skills, ideally suited for a proactive marketer with a passion for the tech innovation
- Develop and execute joint marketing campaigns: Collaborate with internal teams, account management, customer success, and partner team, to create comprehensive marketing campaigns that drive demand generation. Define target audiences, messaging, and promotional strategies for joint activities across email, social media, webinars, and other channels
- Customer Marketing Expansion: Create and execute global customer marketing campaigns aimed at expanding product adoption, deepening engagement, and driving upsell opportunities within the existing customer base. Collaborate with Customer Success, Product Marketing, and Sales to identify customer segments and craft personalized strategies for retention and growth
- Build strong relationships: Cultivate and maintain strong working relationships with key internal stakeholders. This involves regular communication, collaborative planning, and understanding their marketing goals and priorities
- Field Collaboration and Sales Support: Work with the sales team to identify and qualify leads generated through customer and partner marketing activities, ensuring a seamless handoff and consistent follow-up
- Content creation: Collaborate on the development of compelling marketing content with Community Marketing, Corporate Marketing Team and Product Marketing, including email templates, landing pages, social media posts, and promotional materials that align with partner and customer needs
- Track and report on performance: Monitor key performance indicators (KPIs) for all partner marketing activities related to events. Analyze data, generate reports, and provide insights to measure the effectiveness of campaigns and identify areas for improvement
- Stay informed: Keep abreast of industry trends, best practices, and competitive landscape in partner marketing and the tech industry. Share knowledge and insights with the team to continuously improve strategies
Our take
Highspot is an AI-driven sales enablement platform that enhances sales team performance globally. It offers intelligent content management, training, contextual guidance, and customer engagement in a unified platform. This integration, supported by actionable analytics, helps companies turn strategic plans into effective sales.
Highspot's annual recurring revenue has grown over tenfold in recent years, highlighting the importance of sales enablement in improving sales team performance. The company's innovation and customer satisfaction have led to record new customer acquisitions and revenue growth, with clients like Hootsuite, Twitter, Siemens, and Nestle.
Despite a 10% workforce reduction following its expansion into Canada, Highspot continues to innovate. The Spring ’24 release expands generative AI capabilities, providing personalised, just-in-time coaching and content personalisation at scale. Highspot Discover showcases these innovations, reinforcing Highspot's leadership in sales enablement.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$248m
SERIES F
Feb 2021
$200m
SERIES E
Total funding: $642.6m
Company benefits
- Generous PTO
- Free, Immersive Learning Courses
- Flexible Transportation Options
- Equity For Everyone
- Medical, dental, and vision benefits
- Flexible work and holiday schedules
- Competitive compensation
- Work from home opportunities
- Modern Health and Wellness Program
- 401K Retirement Plan
Company values
- All In
- Invent the Future
- Details Matter
- Earn the Next Challenge
- Most Respectful Interactions
- Collaborate Across Boundaries
- Open and Real
- Learn It All, Not Know It All
- Invest Wisely
- Make it Happen
- Enjoy the Ride
Articles
Leadership
Robert Wahbe
(CEO)Former Corporate Vice President of the Server and Tools Division at Microsoft
Oliver Sharp
(Chief Solution Architect)Former General Manager of Strategy, Server and Tools Division at Microsoft
David Wortendyke
(CPO)Former Partner Architect at Windows Azure for over 20 years
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