Vice President of Global Consumer Marketing, AutoScout24

• This role calls for a high-impact leader with deep expertise in consumer marketing, brand strategy, and performance-driven execution across multiple geographies
• 10+ years in consumer marketing roles within digital marketplaces, e-commerce, media, or automotive
• Experience leading a national or international brand with full ownership of strategy and execution
• Strong background in building and managing large marketing budgets and teams (10+ direct/indirect reports)
• Demonstrated success in driving both brand equity and performance marketing outcomes
• Deep knowledge of brand strategy, paid digital and offline media, SEO/content, lifecycle marketing, creative development, and consumer insights
• Strong leadership and stakeholder management skills, with the ability to influence across markets and levels
• Data-driven mindset, commercial acumen, and the ability to balance creativity with ROI

Desirable

• TRADER Corporation, home to AutoTrader.ca, the largest and most trusted automotive marketplace in Canada, is seeking a seasoned and visionary Vice President of Global Consumer Marketing
• This is a unique opportunity to own the entire consumer marketing function for a top-tier Canadian brand and lead the global brand direction for AutoScout24, the leading pan-European digital automotive platform and TRADER's parent company
• You'll have full ownership of a powerful national brand — while helping shape the future of a continental one
• As VP of Global Consumer Marketing, you will be tasked with scaling two leading automotive brands: AutoTrader.ca in Canada and AutoScout24 across Europe
• You’ll drive growth, engagement, and brand equity by developing and executing strategies that resonate with millions of car shoppers and deliver value to our dealer and OEM partners
• Owning and executing AutoTrader.ca’s full consumer marketing strategy — from top-of-funnel awareness to lead generation and retention — all aligned with business objectives and growth targets
• Acting as global brand lead for the entire group (autotrader.ca and AutoScout24), defining a unified international brand strategy and overseeing scalable frameworks that can be executed across both Canada and diverse European markets
• Building and managing an integrated marketing ecosystem, spanning paid media, creative production, SEO/content, lifecycle marketing, social, PR, and consumer insights
• Leading a large, cross-functional team and managing a marketing budget of $10M+, working with internal resources and agency partners to drive results across channels
• Collaborating closely with senior leadership, product, and sales teams to ensure marketing is embedded as a strategic driver of company-wide success
• Success in this role will be measured by:
• Brand performance: Increases in awareness, consideration, and preference across Canadian and European markets
• User growth and engagement: Increased traffic, VDPs (Vehicle Detail Page views), leads, and conversions
• Competitive advantage: Gains in market share, brand sentiment, and top-of-funnel reach
• Operational excellence: High team engagement, cross-functional alignment, and clear contribution to TRADER and AutoScout24’s broader business goals
• This role offers the chance to shape how car buyers and sellers connect — at both a national and international level