Senior Director of GM Advertising, eBay
$250-333.8k
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
$250-333.8k
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- 12+ years of experience in digital advertising, media monetization, or platform strategy, with 5+ years in senior leadership roles
- Deep experience with partnering with Brands, Agencies and Retail Media Networks
- Strong track record of leading advertising strategy in tech-enabled companies (e.g., marketplaces, SaaS, mobile apps, streaming)
- MBA or equivalent business/strategy training preferred, but not required
- Excellent executive presence, communication, and storytelling skills
- Commercially driven with a user-first mindset
- Strategic and systems-oriented thinker
- Highly collaborative with strong executive influence
- Innovative, data-driven, and resilient in ambiguity
- Passionate about the evolution of the advertising landscape
What the job involves
- The Sr. Director, GM - Advertising puts you at the helm of defining and executing a bold advertising strategy that fuels growth, unlocks new revenue streams, and shapes the future of digital monetization
- You’ll drive revenue for one of the largest Retail Media Networks in the world, grow adoption for our core products, partner with large Brands and Agencies, and lead high-impact partnerships across the ad tech ecosystem
- Working cross-functionally with product, engineering, and go-to-market teams, you'll balance business results with great user experiences. It's a high-visibility opportunity for a strategic, creative, and commercially-minded leader to build and scale a next-gen advertising platform
- Advertising Strategy & Vision: Define and execute the company-wide advertising strategy, aligning it with business goals, product roadmap, and market opportunities. Identify new monetization models and advertising formats across owned digital properties (e.g., display, video, native, commerce media). Drive the long-term vision for platform advertising, balancing user experience with revenue growth
- Business Development & Revenue Growth: Lead development of advertising partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms. Own advertising revenue targets, pricing strategy, and yield management across all inventory types. Inform go-to-market strategies and programmatic monetization efforts
- Product & Platform Collaboration: Collaborate with Product and Engineering to define requirements, technology integrations, and scalable infrastructure. Partner on the launch of new advertising products, personalization engines, targeting capabilities, and attribution models. Ensure compliance with privacy laws and advertising standards
- Measurement, Insights & Optimization: Establish performance frameworks, KPIs, and real-time dashboards for ad revenue, user engagement, and ROI. Guide A/B testing and continuous optimization of creative formats, targeting, and ad placement. Translate insights into actionable recommendations for marketing, product, and partner strategy
- Leadership & Organizational Development: Build, mentor, and scale a high-performing advertising organization, including sales, ad ops, partnerships, and strategy. Promote a culture of innovation, accountability, and excellence within the advertising team. Represent advertising in board-level discussions, investor relations, and corporate planning
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
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