Head of Retention and Lifecycle Marketing, Veracity Selfcare
$110-145k
3 days a week in office (Soho, NYC)
Holistic, science backed supplements that improve metabolic health
Job no longer available
Holistic, science backed supplements that improve metabolic health
1-20 employees
Job no longer available
$110-145k
3 days a week in office (Soho, NYC)
1-20 employees
Company mission
To optimize health through the power of metabolism.
Role
Who you are
- Experience: Proven experience in a retention-focused role, with a track record of optimizing subscription programs and CRM strategies (ideally in a health and wellness vertical)
- Strategic Mindset: Ability to think big-picture while also executing at a detailed level to maximize retention, loyalty, and client value.
- Client-Centric: Passion for understanding client needs and creating delightful, engaging experiences
- Data-Driven: Strong analytical skills with the ability to leverage data to inform and improve CRM and subscription strategies
What the job involves
- We’re looking for a strategic and data-driven Head of Retention to lead and optimize our subscription program and CRM efforts. You will be the key driver of client loyalty, retention, and lifetime value (LTV) across our growing subscriber base. You’ll own the full spectrum of our subscription experience—from maximizing retention and client loyalty to optimizing the subscriber portal and translating these benefits into actionable CRM and marketing strategies
- Subscription Program Optimization: Develop and execute subscriber centric- strategies to maximize client retention, loyalty, and LTV and test and iterate on benefits, offers, and other retention strategies to boost subscriber loyalty and lifespan.
- CRM & Communication Strategy: Oversee our CRM campaign, newsletter, and flow strategy across both email and SMS channels. Create a more personalized experience to maximize client leads and nurture the journey for various client profiles.
- Retention & Loyalty: Lead the development of loyalty and rewards programs that support long-term client retention and brand loyalty.
Our take
Veracity Selfcare optimizes health by focusing on metabolism, offering holistic, drug-free solutions that address the root cause of health issues for long-term results.
Its flagship product, Metabolism Ignite, is a plant-based alternative to GLP-1 drugs, helping with weight loss by improving metabolism, appetite, blood sugar, and gut health - without the negative side effects. Developed in partnership with doctors, Veracity's supplements and Hormone Wellness Test combine science and nature to deliver clinically proven solutions for better health.
Founder Allie Egan is a certified hormonal healthcare coach who overcame Hashimoto's disease through functional medication, Veracity was created to provide people with access to a holistic solution. Allie's experience with metabolic health drives the company's mission to help others take control of their well-being through detox, nourishment, and a science-backed approach to healing the body as a whole.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Generous vacation policy
- Health and dental insurance benefits
- Gratis and discounted products
- Flexible work schedule
Company HQ
SoHo, New York, NY
Leadership
Allie Egan
(Founder & CEO)Also an Expert Venture Consultant at Primary Venture Partners. Previously the CEO of Cynthia Rowley and worked in Global Product Marketing and Consumer Engagement at The Estée Lauder Companies.
Salary benchmarks
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