$175k
Plus equity options
More information about location
Direct-to-consumer marketing measurement
Job no longer available
Direct-to-consumer marketing measurement
21-100 employees
Job no longer available
$175k
Plus equity options
More information about location
21-100 employees
To build technology that enables companies to grow faster and more easily.
Rockerbox’s marketing attribution platform offers direct-to-consumer (DTC) brands a single access point for analyzing all marketing channels, whether online or offline.
Bringing companies better insight into the efficacy of their marketing is a potential game-changer, given that the DTC industry marketing wastage rate is estimated at at least 50%. Considering that in North America alone, around $300 Billion is spent on marketing and advertising every year, any aid to reduce wastage is extremely valuable.
Rockerbox has been growing at a promising rate since the 2013 inception, winning The New York Times Ad Tech Startup of the Year back in 2018, and gaining some high-level customers in the form of The Wall Street Journal.
Having undertaken a strategic measurement integration with Pinterest in 2022, the company appears intent on continuing its steady scale-up by adding to its remote workforce across the USA and developing more features for its platform.
Steph
Company Specialist at Welcome to the Jungle
Mar 2016
$0.5m
SEED
Mar 2014
$0.5m
SEED
Midtown Manhattan, New York, NY
Ron Jacobson
(CEO)Prior to co-founding Rockerbox, was a Software Engineer at the Federal Reserve Bank of New York, then Product Manager at AppNexus (acquired by Xandr in 2018).
Rick O'Toole
(CTO)Led integrations at AppNexus for companies such as Facebook and Yahoo. Was a founding Data Science Engineer in AppNexus’ Marketplace-Analytics group.
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