Social Content Creator, Purple Carrot

• The ideal candidate is highly creative and self-motivated, has excellent verbal and interpersonal communication skills, and collaborates well with others
• A deep passion for food (eating and/or making) a major plus
• 2-3 years social media experience at a major brand or organization
• Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere
• In-tune with social trends, even before they hit; ability to respond ASAP to capitalize on those opportunities
• Solid interpersonal skills and passion for engaging directly with our social media communities
• Light GFX design experience a plus

Desirable

• We are seeking an inspiring Social Content Creator to generate video content for Purple Carrot’s social media presence on YouTube Shorts, TikTok, and Instagram Reels
• As a core member of our talented marketing team, you are someone who lives on the For You Page and loves creating content that engages, entertains, and inspires
• Create entertaining, iconic content for Purple Carrot’s social media platforms that people want to share
• Craft fun, educational content that showcases the power of plants and helps us grow the current group of 10% of Americans getting their recommended daily intake of fruits + vegetables
• Conceptualize, script, produce, shoot and edit short-form video content for our social channels, primarily, Instagram Reels, YouTube and TikTok for both organic and paid distribution
• Work on large-scale content campaigns ranging from organic style content with creators, to scripted content featuring our internal teams or external talent (long-term)
• Work cross-functionally to help promote different product features, launches and initiatives like podcasts and HR initiatives
• Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work
• Manage and socialize a Social Content Calendar regularly with appropriate cross-functional team member