Market Development Lead, Buyapowa
United States
Referral marketing platform
Open for applications
Referral marketing platform
21-100 employees
Open for applications
21-100 employees
Company mission
To develop new ways for big brands to leverage rewards and acquire more of the right customers.
Role
Who you are
- Solid experience in B2B SaaS market or business development
- Direct experience with ISPs and/or Credit Unions (non-negotiable)
- Confidence opening senior conversations
- The ability to operate nationally across the US
- Comfort working autonomously
- You should already know how to:
- Research properly
- Write outreach that sounds human
- Run a credible first call
- Decide what’s worth progressing
What the job involves
- This is a sleeves-up, individual contributor role focused entirely on the United States
- Your priority sectors will be:
- ISPs / Broadband providers
- Credit Unions
- There is significant long-tail opportunity here. We already have credibility in the market. What we need is someone to deepen it properly and systematically
- You won’t be closing deals
- You won’t be navigating procurement
- You won’t be managing late-stage sales cycles
- Your job is simpler — and harder:
- Identify the right organisations
- Find the angle
- Open the conversation
- Qualify properly
- Hand it over cleanly
- Then repeat
- This is about building repeatable momentum, not landing one-off wins
- Some weeks you’ll map out a cluster of regional broadband providers and test different entry points until one lands. Other weeks you’ll spot a pattern in how credit unions talk about member growth and sharpen your outreach accordingly
- You’ll refine your messaging
- You’ll improve your hit rate
- You’ll build coverage across a sector properly
- There’s no call script
- No activity theatre
- No micromanagement
- But there is accountability
- Real conversations, not vanity metrics
- Clean, thoughtful handovers to sales
- Pattern recognition across accounts
- Momentum that compounds quarter-on-quarter
- If the sales team feels better prepared because of how you’ve opened and qualified an opportunity, you’re doing it right
Our take
Whilst referral marketing is certainly nothing new, a company applying it in-house can underestimate the work and research that has to go into it. That’s how Buyapowa made a name for itself back in 2015, offering up its digital services and platform development to companies such as BT, Tescos, and Vodafone to help them gain more clients.
Through marketing techniques such as gamification, incentives, and rewards, Buyapowa has developed a broad and varied client list that can use its service to analyse and develop new & emerging customer bases.
Whilst there are many competitors in the referral marketing software space, including Talkable and Extole, Buyapowa has continued to be a major player. It's in a strong position, within a market expected to see huge growth over the next few years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2015
$3m
SERIES A
Oct 2013
$4.6m
EARLY VC
Total funding: $7.6m
Company benefits
- Learning & development. We’ll give you the opportunity to learn, including a personal learning budget for your professional growth.
- Ownership. We’ve got big plans and we want you to share in the upside. That’s why you’ll get to participate in a generous equity incentive plan.
- Wellbeing. We’re looking forward to seeing you grow in your professional life, but we also care about your well-being. That’s why you’ll receive an annual wellness budget, to spend just on you - no questions asked.
- Work/life balance. Taking a break is super important to all of us. In fact, it’s something that’s gently encouraged, coaxed and nudged on a regular basis.
- Remote-work ready. Our ethos is to prioritise remote working. While we have hubs and we love getting together, our priority is to invest in getting you set up to work remotely. So, whatever you need to be amazing, it’s on us.
- Family life. Being part of the Buyapowa family is important to us, but we know you have a life outside of our team, too. Whatever family/home life looks like to you, we offer flexible working.
Company HQ
Bermondsey, London, UK
Leadership
Gideon Lask
(Founder & CEO)Previously Senior Vice President, E-commerce at Universal Music Group, E-Commerce Director at HMV, Managing Director at Letsbuyit.com and Management Consultant at Cap Gemini Ernst & Young.
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