PR & Partnerships Manager, Tecovas
Eligibility to participate in Corporate Bonus Program
Online cowboy boots retailer
Posted today
Online cowboy boots retailer
201-500 employees
Posted today
Eligibility to participate in Corporate Bonus Program
201-500 employees
Company mission
To be the most beloved heritage western brand in the world by creating unparalleled products, experiences, and joy for everyone who crosses our path.
Role
Who you are
- 8+ years of experience in PR, Communications, or brand partnerships, ideally within the fashion, lifestyle or Western industries
- Proven ability to manage media relations and secure high-value press coverage
- Strong understanding of brand positioning and strategic communications
- Excellent writing, presentation, and storytelling skills
- Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
- Passion for the American West and its cultural significance within the fashion landscape
- You possess strong written and verbal communication skills
- You thrive in a collaborative work environment
- You have a high degree of professionalism - can interface with all levels of the organization
- You are a creative thinker with a customer-first mindset
What the job involves
- Tecovas is looking for a PR & Partnerships Manager to oversee Tecovas’ communication efforts and partnerships, ensuring alignment with the core values of the American West while advancing the brand’s growth into broader, Western-adjacent markets
- Reporting directly to the Sr Director of Partnerships, you will drive 360-degree communications strategies, lead editorial campaigns, manage brand partnerships, and cultivate strong media relationships, with the goal of positioning Tecovas as a leader in the Western, Work, fashion and lifestyle sectors
- This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX
- Brand Stewardship: Act as a custodian of Tecovas, ensuring authenticity and credibility within both Western and broader fashion contexts as the brand expands into new markets
- 360 Communications Strategy: Lead the ideation, development, and execution of integrated communications plans, including product launches, campaigns, and events that generate earned media value while preserving brand equity
- Brand Partnerships: Strategize and oversee day-to-day management of brand partnerships and collaborations
- Media & Influencer Relations: Build and nurture strong relationships with key publications, influencers, and media professionals to secure high-quality media placements
- Thought Leadership: Identify and leverage opportunities to elevate Tecovas’ presence in fashion, business, Work and Western lifestyle media, positioning the brand as an industry leader
- Editorial Campaigns: Develop and execute targeted editorial campaigns and manage a comprehensive pitch calendar that covers national, regional, and niche lifestyle media, as well as long-lead and short-lead editorial opportunities
- Storytelling & Content Creation: Drive compelling brand storytelling initiatives, highlighting key product launches, business updates, and cultural moments within the Western lifestyle space
- Asset Management: Oversee the creation and execution of launch materials, including press releases, spokesperson Q&As, product presentations, and event guidelines, ensuring consistency across all brand touchpoints
- Collaborative Partnerships: Work closely with the Sr. Director of Partnerships to align PR efforts with influencer, ambassador, and affiliate marketing programs
- Affiliate Marketing Program: Manage and execute the affiliate marketing program, ensuring strategic placement and maximizing brand exposure
Application process
- In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant
Our take
Cowboy boots are timeless - an icon of American fashion that has endured through the ages. But Tecovas aims to bring them into the 21st Century with an online retail model that doesn’t skimp on quality.
Its boots are traditionally made at a veteran boot factory on Léon, Mexico with over 200 steps in the process, but Tecovas’s straight-to-consumer model allows the company to bypass middle-party retailers and knock nearly $100 off the average price points of their boots.
It’s the first company to offer this sort of model for this product, and has upended a billion-dollar industry in doing so. Its initial success has helped it to open 13 physical stores in Texas, the state with the biggest market for cowboy boots. But over 70% of Tecovas’s sales come from other states, allowing the company to essentially create new markets where other brands that only operated in brick-and-mortar stores are unable to compete.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2022
$56m
SERIES C
Feb 2020
$15m
SERIES B
Total funding: $105.4m
Company benefits
- We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
- Paid Parental Leave
- Flexible PTO policy
- Corporate wellness program
- Generous employee discounts!
Company values
- We strive to do what's right
- It takes each and all of us
- We are trailblazers
- Clear is kind
- Obstacles are opportunities
- Fun is fun!
Company HQ
South River City, Austin, TX
Articles
Leadership
Paul Hedrick
(Executive Chairman)Former Trader Assistant at Belvedere and Business Analyst at McKinsey.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Tecovas